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What drives consumers to make the decisions they make? We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences and more. It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports. Please note that this class has pre-reading and homework assignments.
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Per student fee includes 4 classes (90-minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days and completion certificate.