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Effective market researchers blend market research excellence with client management expertise. After all, disappoint a client one too many times and they’re a former client. Striking this balance can be a challenge. Researchers are often put in the difficult position of juggling client expectations, while maintaining budgets, schedules, and suppliers. It can be a lot to handle!
In this class, Instructor Kathryn Korostoff will teach students the fundamental client management skills necessary to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks.
This class also covers techniques for managing common pitfalls in the researcher/client relationship such as onerous questionnaire design processes, dealing with research skeptics, and delivering unexpected research results. With a little training and access to the right tools, researchers can create a strategy that will keep their clients coming back for more!
Per student fee includes 2 classes (2 hours each) for a total of 4 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.
Please note: class registration ends 1 hour prior to the class start time.
Taught in real-time in our virtual classroom. Click here to learn more about our virtual classroom’s features.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.