• Excel for Market Research Data Analysis

Excel for Market Research Data Analysis


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Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS. This 4-week program starts with pivot tables, covers t-test and chi-square tests, and continues up to and including regression. All in Excel.

Note that these real-time classes are taught by Instructor Dan Reynolds in the Research Rockstar virtual classroom. All sessions include hands-on practice sessions with sample data relevant to market researchers, and additional course materials will help students translate statistical procedures into reportable results. During in-class assignments, students will get real-time feedback from the instructor.

Pre-requisite Knowledge: This class will not teach statistical concepts.  It will focus on how Excel can help you calculate the statistical values.  Prior to this class, you should have a working knowledge of T-Tests, Chi-squared, and P-values.

Note: this class has homework requirements of roughly one hour per week.

Per student fee includes 4 classes (90 minutes each) for a total of 6 hours, video examples, live demonstrations, in-class exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

Click here for class agenda.

 Please note: class registration ends 1 hour prior to the class start time.

Taught in real-time in our virtual classroom.  Click here to learn more about our virtual classroom’s features.

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.