Here's what the course includes...

Course Overview

Donuts and lollipops aren’t just fun snacks—they are also great visual displays. When it comes to reporting, we all know that data by itself is rarely useful. In order to be compelling, data must be arranged and presented for visual impact and intuitive interpretation. Simplicity and visual interest are the key ingredients for great charts. However, the type of chart research professionals should use is dependent upon the type of data being communicated and the intended impact. When researchers fail to use the correct visual display, it often results in a failure to communicate the most important insights. Our Data Visualization training, taught by Instructor Kathryn Korostoff, mitigates this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them. We’ll help you move beyond stale and over-used visuals, such as pie charts, and introduce fresher donut, lollipop and multilevel pie charts as well as heat maps, gauges and more.

Class participants will also learn to apply lessons from infographic design to research reporting. Data drives insights, but only when it is presented in a clear and compelling manner. Our Data Visualization 101 course will help you to do just that.

Upon course completion, you will be able to: 

  • Use data visualization for data exploration
  • Use data visualization for reporting
  • Apply lessons from infographic design to research reporting

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

  • 2

    Data Storytelling & Data Exploration

    • Rockstar Pre-Assignment (Class Discussion)

    • Lesson Plan

    • Data Storytelling & Data Exploration [Lecture]

    • Data Storytelling & Data Exploration [Slide Viewer]

    • Data Storytelling & Data Exploration [Slide File Download]

    • Rockstar Practice

  • 3

    Visualizing Correlations & Other Relationships

    • Lesson Plan

    • Visualizing Correlations & Other Relationships [Lecture]

    • Visualizing Correlations & Other Relationships [Slide Viewer]

    • Visualizing Correlations & Other Relationships [Slide File Download]

    • Rockstar Practice

  • 4

    Word Clouds, New Graphics & Online Tools

    • Lesson Plan

    • Word Clouds, New Graphics & Online Tools [Lecture]

    • Word Clouds, New Graphics & Online Tools [Slide Viewer]

    • Word Clouds, New Graphics & Online Tools [Slide File Download]

  • 5

    Optional Rockstar Practice

    • Optional Assignment: for Researchers interested in delivering interactive visualizations

  • 6

    Bonus Resources

    • Hard to Interpret Examples

    • Recommended Reading & Viewing

  • 7


    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now