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How to Successfully Delegate Market Research Report Writing

Even if your team members are weak writers

What if you could delegate report writing, without worrying about having to rewrite it yourself later?

What if your team members could write sizzling management summaries that only require a sprinkle of your secret sauce before being client-ready?

Are you ready to consider the possibility?

I know the pain. I was there. I ran a market research team for 15 years. Finding people who could write great reports was impossible. I’d find someone who was great at charts, but seemed unable to tease out the “so what” findings. Or I’d find someone who could write compelling analysis, but their grammar and excessive passive voice was unmanageable.

I was unhappy, and they were unhappy.

Then, after a lot of trial and error, I found the solution.

I wrote a style guide. I know it sounds like a small thing, but that style guide became a key part of our onboarding process: all new researchers were trained with it. It boosted report quality, and allowed managers to delegate without fear of another weekend spent re-writing a report in order to meet a Monday deadline. In fact, a client from a Fortune 100 company even told me that our market research reports were the best he had ever seen.

My style guide has evolved over the years. Today, it has been expanded to two classes:

Writing Quantitative Research Reports
and
Writing Qualitative Research Reports

Sign up your team members, and I personally guarantee that if they pass the class, you will see a notable improvement.[1] And if you don’t, I will refund your money. That’s how sure I am.

So stop cringing every time someone on your team emails you a report draft. Start looking forward to it.

Kathryn

Kathryn Korostoff
Founder & Lead Instructor
Research Rockstar LLC
KKorostoff@ResearchRockstar.com

508.691.6004 ext. 705

 

[1] Classes end with an online assessment. A 70% is required to pass. Students who attend classes and complete their homework assignments are very likely to pass the assessment.

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