Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon. She has been a featured speaker at American Marketing Association (AMA) and Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops.