(On-Demand) Ask it Right: Choosing Scales & Answer Options for Online Surveys

Learn how to write great questionnaires that capture attitudes and behaviors. After taking this self-paced class, you will have a good toolkit at your disposal—and avoid the common mistake of over-relying on 5-point scaled questions. In this class, you will learn several answer option and scale approaches so that you can pick the best ones for your research needs. Covers Likert, semantic differential, constant sum scales and more.

Per student fee includes 62 minutes of narrated, interactive content, and replay access for 60 days.

Click here for class agenda.