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Is it time to advance from being the person who delivers market research projects to being the consultant clients turn to for strategic customer insights? Then you need to start crafting insights that will resonate with C-suite executives.
C-Suite executives have high expectations. They need research results that clearly, precisely link to intended business results. This requires storytelling skill, business acumen, and client empathy. The good news? This course will teach you how to take that next big step in how your insights work will be perceived and valued. Join expert instructor Chris Grabarkiewicz-Davis, PhD, for a lively, practical learning experience.
This course meets once a week for 4 consecutive weeks, 90 minutes per session (6 hours total). An optional and private 5th session is offered to students interested in 1:1 feedback. Students should expect to spend 30 minutes per week on prework and/or homework. Students should have at least three years' experience as a market research and insights professional.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.