You've heard the terms "discrete choice" and "MaxDiff"; now it's time to put these quantitative workhorses to use. While they are different, both discrete choice and MaxDiff are important options for researchers who need to optimize product concepts and marketing messages.
Where: This real-time course is taught by Instructor Cabell in the Research Rockstar virtual classroom. No travel required!
When: Meets once a week for 4 consecutive weeks, 2 hour per session (8 hours total), always on the same day of week and time of day (select your start date above).
What's included: All sessions include hands-on practice using the QuestionPro survey platform, with sample data relevant to market researchers, and additional course materials that help students translate statistical procedures into useful results. During in-class assignments, students will get real-time feedback from the instructor. Temporary, free QuestionPro accounts are included with class registration.
Pre-requisite Knowledge: Prior to this class, you should have a working knowledge of basic statistics, including descriptives, ANOVA, T-Test, and Chi-squared.
Note: this class has homework requirements of roughly one hour per week.
Per student fee includes 4 classes (120 minutes each) for a total of 8 hours, video examples, live demonstrations, in-class exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.
Please note: class registration ends 24 hours prior to the Day 1 class start time.
Class topics, dates and times subject to change. Instructor illness, inclement weather and other unexpected issues may result in class rescheduling.