Ethnographic Research for Customer Insights

Anthropology meets market research in this fast-paced, crash-course on ethnography.  No previous experience required: this is a beginner-level course. Ethnography has been a niche market research methodology for decades, but with the recent increase in observational methods overall, its practice is rising. Instructor Frank Hines will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.  Please note this class focuses on ethnography; for in-depth interviewing, see our other classes Research Interviews 101 and Conducting Research Interviews

Per student fee includes handouts, 2 hours of class time, real-time Q&A, replay access for 60 days and completion certificate.

Click here for class agenda.

Register anytime, attend anytime. Join our virtual classroom (see date options) or watch videos for a self-paced option

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.