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Managing Focus Groups

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Learn how to get Insights Association PRC credit here.

Learn how to manage a focus group project, even if you have never done so before. In this 4-session class, Instructor Delanea Davis will guide students through the process of planning and managing a focus group project step-by-step.

In Week 1, students learn about specifying objectives and documenting a plan. In Week 2, we cover facility selection, online focus group platforms, screening, and managing the recruitment process. Week 3 prepares students for working with a moderator, coordinating with the facility, and managing clients for the observation process. And finally, in Week 4, students explore project conclusion best practices and reporting options.

This class only covers reporting options briefly. For a more in-depth class on reporting, see the class Writing Qualitative Research Reports.

NOTE: This class includes homework assignments, and students should be prepared to spend one hour per week on homework.

Per student fee includes 4 classes (90 minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

Click here for class agenda.

 Please note: class registration ends 1 hour prior to the class start time.

Taught in real-time in our virtual classroom.  Click here to learn more about our virtual classroom’s features.

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.

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