Market Research Basics: An Accelerated Course

Want to get a new team up to speed with a shared foundation of market research knowledge? Want to onboard new team members who may lack formal market research training? This program covers the basics in a fun, fast-paced way that maximizes retention through interactive exercises.

This 8-hour private class is presented in two sessions (4 hours each). It includes interactive exercises and checklists. The course covers the following:

  • Introducing market research
  • Common market research goals
  • Quantitative research: methods and project scopes
  • Qualitative research: methods and project scopes
  • Market research risks and how to mitigate them
  • Planning considerations: Budgets and timelines

Fee includes 2 sessions for a total of 8 hours of class time for up to 8 attendees; additional fees may apply for larger groups. If requested, instructor travel will be extra.

Click here for class agenda. 

We would be happy to discuss how we can tailor this content for your group. Please contact or call 508.691.6004 ext 701.