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Market Research Basics: An Accelerated Course

This 8-hour class is presented in two sessions totaling 8 hours of class time. It includes interactive exercises and checklists. The course covers the following:

  • Introducing market research
  • Common market research goals
  • Quantitative research: methods and project scopes
  • Qualitative research: methods and project scopes
  • Market research risks and how to mitigate them
  • Planning considerations

Fee includes 2 sessions for a total of 8 hours of class time for up to 8 attendees; additional fees may apply for larger groups.

Click here for class agenda. 

We would be happy to discuss how we can tailor this content for your group. Please contact or call 508.691.6004 ext 701.

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