Market Segmentation: Practical Steps to Research Success

Planning your first market segmentation project? In this class, taught by Instructor Kathryn Korostoff, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Per student fee includes 90-minutes of class time, examples, software demonstrations, interactive exercises, real-time Q&A, replay access for 60 days and completion certificate.

Click here for class agenda.

Register anytime, attend anytime. Join our virtual classroom (see date options) or watch videos for a self-paced option

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.