Market Segmentation: Practical Steps to Research Success

Planning your first market segmentation project? In this class, taught by Instructor Kathryn Korostoff, you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Per student fee includes 90-minutes of class time, examples, software demonstrations, interactive exercises, real-time Q&A, replay access for 60 days and completion certificate.

Click here for class agenda.

Please note: class registration ends 1 hour prior to the class start time.

Taught in real-time in our virtual classroom.  Click here to learn more about our virtual classroom’s features.

Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.

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