Where should you start with quantitative data analysis for market research projects? How can you get the most from frequencies and crosstabs? How can you work effectively with data analysts or statisticians who may be supporting your market research projects? What are some of the important predictive options you can consider? In this 4-week program, Instructor Dan Reynolds will teach the basics of quantitative analysis in a fun, practical way. Includes examples, exercises, and real-time demonstrations. This market research class is ideal for those new to quantitative data analysis. No previous background in statistics is required.
Note: This class does not include generating data analysis; it focuses on planning for and interpreting data analysis. For conducting data analysis, we offer Intro to SPSS , SPSS 201, and Statistics with R. We also recommend using the many excellent tutorials offered by the statistics software companies.
Per student fee includes 4 classes (90-minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days and completion certificate.
Class topics, instructor, dates and times subject to change. Instructor illness, inclement weather and other unexpected events may result in rescheduling.