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Market Segmentation: Practical Steps to Research Success

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Now PRC-certified by the MRA! This class is approved for 1.5 hours of PRC credit.

Planning your first market segmentation project? In this class you’ll learn practical steps to designing a segmentation project. Includes important jargon and concepts, as well as three different approaches to defining market segments.

Per student fee includes 90 minutes of class time, examples, software demonstrations, interactive exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate.

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Please note: class registration ends 1 hour prior to the class start time.

Class topics, dates and times subject to change. Instructor illness, inclement weather and other unexpected issues may result in class rescheduling.

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