Course curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Foundations of Customer Satisfaction [Video Lesson]

    3. Foundations of Customer Satisfaction [Slide Viewer]

    4. Foundations of Customer Satisfaction [Slide File Download]

    5. Quiz A: Definitions Review

    1. Module 2 Lesson Plan

    2. Navigating Challenges and Wrap-Up [Video Lesson]

    3. Navigating Challenges and Wrap-Up [Slide Viewer]

    4. Navigating Challenges and Wrap-Up [Slide File Download]

    5. How to Optimize Survey Scales for Measuring Customer Satisfaction [Downloadable Job Aid]

    1. Should we measure brand "warmth"?

    1. Recommended Reading & Viewing

    1. Your Rockstar Status Awaits: Final Assessment

About this course

  • 16 lessons
  • 1.5 hours of video content

Course Overview

Are you planning your organization’s first customer satisfaction research? After this market research training course, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency. Topics include goal options, monitoring strategies, and common challenges.

Upon course completion, you will be able to: 

  • Understand Customer Satisfaction Research Concepts and Jargon
  • Specify Research Goals
  • Choose a Monitoring Strategy
  • Identify and Overcome Seven Common Challenges

As a student, you get lots of helpful videos, readings and reference material.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

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