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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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$150.00 / monthBackstage Pass On-Demand
Want to party like a (Research) Rockstar? The Backstage Pass On-demand gives you 24/7 access to all of Research Rockstar’s 25+ eLearning courses. Take classes whenever you like, from wherever you choose!
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$250.00 / monthBackstage Pass Full Access
Want to party like a (Research) Rockstar? A Backstage Pass gives you access to all of Research Rockstar’s 25+ qualitative and quantitative courses in both on-demand and real-time formats for maximum flexibility.
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$400.00 / monthBackstage Pass VIP
The ultimate membership for Research Rockstars who want the option of monthly coaching support in addition to everything in the Full Access membership.
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$1,400.00Market Research Fundamentals: 5-class Bundle
Market Research Fundamentals is our package for professionals seeking a foundation in market research basics. Students in this program will get a solid base of knowledge in qualitative and quantitative methods.
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$975.00IPC Specialist Certificate
Earn an Insights Association IPC Specialist Certificate
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$1,150.00IPC Quantitative Certificate
Earn an Insights Association IPC Quantitative Certificate
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$1,250.00IPC Qualitative Certificate
Earn an Insights Association IPC Qualitative Certificate
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$1,125.00IPC Practitioner Certificate
Earn an Insights Association IPC Practitioner Certificate
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$1,250.00IPC Analytics Certificate
Earn an Insights Association IPC Analytics Certificate
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$2,195.00Insights Association Certificate in Quantitative Research Principles
Earn a Market Research Certificate from the Insights Association in Quantitative Research Principles.
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$2,195.00Insights Association Certificate in Qualitative Research Principles
Earn a Market Research Certificate from the Insights Association in Qualitative Research Principles.
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Questionnaire Design 101: A 10-Step Process
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Questionnaire Design 201: Scale Selection
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
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Data Visualization & Infographic Design for Market Researchers
In this class, Instructor Kathryn Korostoff will teach basic infographic design principles and different layout options. Students will see, and participate in, infographic design software demonstrations.
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Ethnographic Research for Customer Insights
Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.