Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
$250.00 / month
Backstage Pass Full Access
Want to party like a (Research) Rockstar? A Backstage Pass gives you access to all of Research Rockstar’s 25+ qualitative and quantitative courses in both on-demand and real-time formats for maximum flexibility.
$150.00 / month
Backstage Pass On-Demand
Want to party like a (Research) Rockstar? The Backstage Pass On-demand gives you 24/7 access to all of Research Rockstar’s 25+ eLearning courses. Take classes whenever you like, from wherever you choose!
$400.00 / month
Backstage Pass VIP
The ultimate membership for Research Rockstars who want the option of monthly coaching support in addition to everything in the Full Access membership.
Market Research Fundamentals: 5-class Bundle
Market Research Fundamentals is our package for professionals seeking a foundation in market research basics. Students in this program will get a solid base of knowledge in qualitative and quantitative methods.
Insights Association Certificate in Quantitative Research Principles
Earn a Market Research Certificate from the Insights Association in Quantitative Research Principles.
Insights Association Certificate in Qualitative Research Principles
Earn a Market Research Certificate from the Insights Association in Qualitative Research Principles.
Research Rockstar Community
Welcome to the Research Rockstar Community! Connect with fellow industry professionals across different Research Rockstar membership levels. In this course, you will find community resources, guidelines, and tips.
Questionnaire Design Success: A 10-Point Checklist
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
Questionnaire Design 201: Scale Selection
In this 4-part program, Instructor Greg Timpany covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
Infographics for Market Researchers: Hands-On
In this class, Instructor Kathryn Korostoff will teach basic infographic design principles and different layout options. Students will see, and participate in, infographic design software demonstrations.
Ethnographic Research for Customer Insights
Instructor Ben Doepke will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
Excel for Market Research Data Analysis
Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS.
Conjoint, Discrete Choice & MaxDiff: An Introduction
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
Introduction to Factor & Cluster Analysis
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
Quantitative Data Analysis for Survey Research
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Dan Reynolds, you will learn the basics of quantitative analysis in a fun, practical way.