Course curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    3. Course Introduction

    1. Module 1 Lesson Plan

    2. Introduction to Ethical & Legal Terms [Video Lesson]

    3. Introduction to Ethical & Legal Terms [Slide Viewer]

    4. Introduction to Ethical & Legal Terms [Slide File Download]

    5. Short Reading: Common Ethical & Legal Terms for Market Researchers [Action Required]

    6. Quiz A: Common Ethical & Legal Terms for Market Researchers [Action Required]

    1. Module 2 Lesson Plan

    2. Meet The Interviewer & Our Expert

    3. Privacy & Data Security [Expert Interview]

    4. Privacy & Data Security [Slide Viewer]

    5. Privacy & Data Security [Slide File Download]

    6. GDPR Principles Reference Sheet

    7. Quiz B: Privacy & Data Security Quiz [Action Required]

    1. Module 3 Lesson Plan

    2. Contracts [Expert Interview]

    3. Contracts [Slide Viewer]

    4. Contracts [Slide File Download]

    5. Quiz C: Contracts [Action Required]

    1. Module 4 Lesson Plan

    2. IP & Regulatory Topics [Expert Interview]

    3. IP & Regulatory Topics [Slide Viewer]

    4. IP & Regulatory Topics [Slide File Download]

    5. Confidentiality, Sugging & Incentives [Expert Interview]

    6. Quiz D: IP & Regulatory Topics for Market Researchers

    1. Module 5 Lesson Plan

    2. Ethical Topics for the Professional Market Researcher [Downloadable Job Aid]

    3. Quiz 5: Ethics in Professional Market Research [Action Required]

About this course

  • 33 lessons
  • 2.5 hours of video content

Course Overview

As Market Research & Insights professionals, we collect data from people, and that activity has legal and ethical implications. We need to know the basics of privacy and security requirements so that we don’t inadvertently break a law or create a public relations nightmare. To make sure our students know how to spot the red flags that may warrant escalation to your management or legal department, we are offering this short course which includes expert interviews and handy reference sheets.

In this market research training course, Instructor Kathryn Korostoff helps students learn about key ethical and legal concepts that are commonly encountered in the market research profession.

This course is one of the Insights Association requirements for professionals seeking to attain their IPC Practitioner Certificate.

Upon course completion, students will be able to: 

  • Identify situations that may include unethical behaviors
  • Identify situations that may include illegal behaviors
  • Plan research projects that will comply with the basic privacy and security requirements of GDPR and similar regulations
  • Escalate suspected breaches of ethical or legal obligations
  • Minimize the risk of breaking laws

Please note: This information is not intended and should not be construed as or substituted for legal advice. It is provided for informational purposes only. It is advisable to consult with private counsel on the precise scope and interpretation of any laws/regulations/legislation and their impact on your business.

As a student, you get lots of helpful videos, readings, and reference materials.

Watch the preview below.


Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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