Here's what the course includes...

Course Overview

As Market Research & Insights professionals, we collect data from people, and that activity has legal and ethical implications. We need to know the basics of privacy and security requirements so that we don’t inadvertently break a law or create a public relations nightmare. To make sure our students know how to spot the red flags that may warrant escalation to your management or legal department, we are offering this short course which includes expert interviews and handy reference sheets.

In this class, Instructor Kathryn Korostoff helps students learn about key ethical and legal concepts that are commonly encountered in the market research profession.

This course is one of the Insights Association requirements for professionals seeking to attain their IPC Practitioner Certificate.

Upon course completion, students will be able to: 

  • Identify situations that may include unethical behaviors
  • Identify situations that may include illegal behaviors
  • Plan research projects that will comply with the basic privacy and security requirements of GDPR and similar regulations
  • Escalate suspected breaches of ethical or legal obligations
  • Minimize the risk of breaking laws

Please note: This information is not intended and should not be construed as or substituted for legal advice. It is provided for informational purposes only. It is advisable to consult with private counsel on the precise scope and interpretation of any laws/regulations/legislation and their impact on your business.

Course curriculum

  • 1


    • Getting Ready to Rock!

    • Course Introduction

    • Access Your Live Events & Amp Up Your eLearning

  • 2

    Part 1: Introduction to Ethical & Legal Terms

    • Lesson Plan

    • Introduction to Ethical & Legal Terms [Lecture]

    • Course Introduction & Key Concepts [Slide Viewer]

    • Course Introduction & Key Concepts [Slide File Download]

    • Short Reading: Common Ethical & Legal Terms for Market Researchers [Action Required]

    • Quiz 1: Common Ethical & Legal Terms for Market Researchers [Action Required]

  • 3

    Part 2: Privacy & Data Security

    • Lesson Plan

    • Meet The Interviewer & Our Expert

    • Privacy & Data Security [Expert Interview]

    • Privacy & Data Security [Slides from the Expert Interview]

    • Privacy & Data Security [Slide File Download]

    • Quiz 2: Privacy & Data Security Quiz [Action Required]

    • GDPR Principles Reference Sheet

  • 4

    Part 3: Contracts

    • Lesson Plan

    • Contracts [Expert Interview]

    • Contracts [Slides from the Expert Interview]

    • Contracts [Slide File Download]

    • Quiz 3: Contracts [Action Required]

  • 5

    Part 4: IP & Regulatory Topics

    • Lesson Plan

    • IP & Regulatory Topics [Expert Interview]

    • IP & Regulatory Topics [Slides from the Expert Interview]

    • IP & Regulatory Topics [Slide File Download]

    • Confidentiality, Sugging & Incentives [Expert Interview]

    • Quiz 4: IP & Regulatory Topics for Market Researchers

  • 6

    Part 5: Ethical Standards

    • Lesson Plan

    • Ethics in Professional Market Research [Downloadable Job Aid]

    • Quiz 5: Ethics in Professional Market Research [Action Required]

  • 7

    Bonus Resources

    • Recommended Reading & Viewing

  • 8

    Final Assessment

    • Final Assessment


Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

Ready to Rock?

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