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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Writing for Impact: A Bootcamp for Market Researchers
Want to amp up your writing? The most successful writers know how to balance syntax, revise weak sentences, and master usage challenges. Join instructor Dan Reynolds for a course that will take your writing from good to great!
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Questionnaire Design Success: A 10-Point Checklist OD
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Questionnaire Design 201: Scale Selection OD
In this 4-part program, Instructor Greg Timpany covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
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Infographics for Market Researchers: Hands-On OD
In this class, Instructor Kathryn Korostoff will teach basic infographic design principles and different layout options. Students will see, and participate in, infographic design software demonstrations.
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Ethnographic Research for Customer Insights OD
Instructor Ben Doepke will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101 OD
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Excel for Market Research Data Analysis OD
Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS.
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Conjoint, Discrete Choice & MaxDiff: An Introduction OD
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
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Introduction to Factor & Cluster Analysis OD
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research OD
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Dan Reynolds, you will learn the basics of quantitative analysis in a fun, practical way.
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Market Segmentation: Methodology Options & Project Planning OD
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
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Introduction to SPSS OD
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
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Intro to R for Survey Researchers OD
Been wanting to try out R? Here’s your chance. During this 4-part class, students will use R to analyze survey data. Taught by instructor Andrew Rothman, we will cover descriptives, crosstabs and factor analysis.
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Writing Quantitative Research Reports OD
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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Open-ended Questions: Construction, Analysis & Reporting OD
A fun and practical course for anyone working with open-ended (OE) questions. Taught by Instructor Greg Timpany, students will complete this course able to tackle OE data from start to finish.
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Focus Group Project Management OD
Learn how to manage a focus group project, even if you have never done so before. Instructor Jeff Walkowski guides students through the process of planning and managing a focus group project step-by-step.