What you’ll learn in this course

New to market research? Or seeking to establish a common set of foundational knowledge across a team?

Taught by Instructor Kathryn Korostoff, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research or both, you will complete this class ready to both make informed market research decisions with confidence.

This 4-week program includes:

  • Market research definitions & core concepts
  • Common market research applications
  • Qualitative research methods and common project scopes
  • Quantitative research methods and common project scopes
  • Market research industry overview: client and supplier types
  • The Top 5 Market Research Myths…corrected

Upon course completion, you will be able to:

  • Understand the language and key concepts used to define market research projects
  • Know how to select and specify qualitative methods & project parameters
  • Know how to select and specify quantitative methods & project parameters
  • Identify market research myths

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Key Definitions and Concepts

    • Lesson Plan

    • Key Definitions and Concepts [Lecture]

    • Key Definitions and Concepts [Slide Viewer]

    • Key Definitions and Concepts [Slide File Download]

    • Consumer Insights Assignment [Action Required]

  • 3

    Methodologies, Objectives and Considerations

  • 4

    Qualitative and Quantitative Project Parameters

    • Lesson Plan

    • Qualitative and Quantitative Project Parameters [Lecture]

    • Qualitative and Quantitative Project Parameters [Slide Viewer]

    • Qualitative and Quantitative Project Parameters [Slide File Download]

    • Managing Clients Assignment [Action Required]

    • Rockstar Practice

  • 5

    Packaging Results, Challenges and Myths

    • Lesson Plan

    • Packaging Results, Challenges and Myths [Lecture]

    • Packaging Results, Challenges and Myths [Slide Viewer]

    • Packaging Results, Challenges and Myths [Slide File Download]

    • Sample Written Report for Focus Group Research

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • The Data Fluent Executive

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Yes. If you have a team of five or more people, please contact [email protected] to ask about volume discounts. We also offer private training for groups either in the virtual classroom or at your location.

Want to Unlock This Course?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now