What you’ll learn in this course

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are often referred to as “data reduction” techniques. In survey research, factor analysis and cluster analysis are often used in tandem.

In this market research training course, Instructor Julie Worwa will guide market researchers who plan to use these techniques on when to use them, how to work with a data analyst (who may be assisting you with the actual statistical analysis), and how to report the results. 

We also cover common applications, including market segmentation and customer satisfaction research. Instructor Worwa also leads the students through an interactive exercise that aids retention of key lessons.

Upon course completion, you will be able to:

  • Discuss factor analysis and cluster analysis
  • Use each method together and separately
  • Plan ahead to incorporate best practices
  • Set expectations with clients
  • Get the most out of the results

As a student, you get lots of helpful videos, readings and reference material.

 

Take a look inside the course

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Events & Amp Up Your eLearning
  • 2

    Basics of Factor & Cluster Analysis

    • Lesson Plan

    • Basics of Factor & Cluster Analysis [Lecture]

    • Basics of Factor & Cluster Analysis [Slide Viewer]

    • Basics of Factor & Cluster Analysis [Slide File Download]

    • Part 1 Quiz: Basics of Factor & Cluster Analysis
  • 3

    Factor Analysis Management

    • Lesson Plan

    • Team Management, Planning for Factor Analysis, and Reporting Factors [Lecture]

    • Team Management, Planning for Factor Analysis and Reporting Factors [Slide Viewer]

    • Team Management, Planning for Factor Analysis, and Reporting Factors [Slide File Download]

    • Rockstar Practice Reading

    • Part 2 Quiz: Team Management, Planning for Factor Analysis, and Reporting Factors
  • 4

    Cluster Analysis Toolkit

    • Lesson Plan

    • Planning for Cluster Analysis, Segmentation Models and Considerations [Lecture]

    • Planning for Cluster Analysis, Segmentation Models, and Consideration [Slide Viewer]

    • Planning for Cluster Analysis, Segmentation Models, and Considerations [Slide File Download]

    • Part 3 Quiz: Planning for Cluster Analysis, Segmentation Models, and Considerations
  • 5

    Interpreting Results and Reporting Clusters

    • Lesson Plan

    • Interpreting Results and Reporting Clusters [Lecture]

    • Interpreting Results and Reporting Clusters [Slide Viewer]

    • Interpreting Results and Reporting Clusters [Slide File Download]
  • 6

    Bonus Resources

    • Recommended Reading & Viewing
  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment
  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Julie Worwa

Lead Instructor, Principal, JMW Research

Julie Worwa is the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to meet clients’ business objectives. She builds strong relationships with clients, communicating depth of expertise and results in clear, concise, and actionable reports and demonstrations. Julie has personally completed 500+ primary research projects, with deep expertise in consumer behavior, customer satisfaction, market segmentation, needs discovery, and product concept testing.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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