Research Rockstar Training Portal

Ethical & Legal Topics for Market Research Professionals All Access

Conducting market research has legal and ethical implications. We need to know the basics of privacy and security standards so we don’t inadvertently break a law, create a public relations nightmare, or stray from professional or ethical guidelines.

Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access

Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.

Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.

Social Media Research & Sentiment Analysis All Access

Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.

Client Management Skills for Market Researchers All Access

In this class, Instructor Michelle Legros teaches students the client management skills you need to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks.

Behavioral Economics for Market Researchers All Access

Our job as market researchers is to leverage concepts such as anchoring, framing, and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports.