What you’ll learn in this course

What drives consumers to make the decisions they make?  We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences and more. It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights.  Learn important behavioral economics concepts that will improve your research designs and reports.  Please note that this class has pre-reading and homework assignments.

Upon course completion, you will be able to 

  • Define Behavioral Economics (BE)
  • Distinguish between behavioral and traditional economics
  • Apply BE lessons to improving respondent honesty
  • Apply BE lessons to pricing research
  • Apply BE lessons to overcome challenges in gathering self-reported behaviors

As a student, you get lots of helpful videos, readings and reference material.

 

Take a look inside the course

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Behavioral Economics: Foundational Concepts

    • Lesson Plan

    • Behavioral Economics: Foundational Concepts [Lecture]

    • Behavioral Economics: Foundational Concepts [Slide Viewer]

    • Behavioral Economics: Foundational Concepts [Slide File Download]

    • Part 1 Quiz: "The End of Rational Economics"

  • 3

    Can BE Lessons Improve Pricing Research?

    • Lesson Plan

    • Can BE Lessons Improve Pricing Research? [Lecture]

    • Can BE Lessons Improve Pricing Research? [Slide Viewer]

    • Can BE Lessons Improve Pricing Research? [Slide File Download]

    • Part 2 Quiz: Pricing Research

  • 4

    Can BE Lessons Overcome Known Challenges with Self-Reported Data?

    • Lesson Plan

    • Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Lecture]

    • Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide Viewer]

    • Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide File Download]

    • Part 3 Quiz - Please complete this short quiz after viewing (or attending) the Part 3 lecture

  • 5

    How Does Priming & Framing Apply to Improving Data Quality?

    • Lesson Plan

    • How Does Priming & Framing Apply to Improving Data Quality? [Lecture]

    • How Does Priming & Framing Apply to Improving Data Quality? [Slide Viewer]

    • How Does Priming & Framing Apply to Improving Data Quality? [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • BE Reference Sheet 3 Common Concepts

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at KKorostoff@ResearchRockstar.com. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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