Take a look inside the course

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Behavioral Economics: Foundational Concepts [Video Lesson]

    3. Behavioral Economics: Foundational Concepts [Slide Viewer]

    4. Behavioral Economics: Foundational Concepts [Slide File Download]

    5. Quiz A: "The End of Rational Economics"

    1. Module 2 Lesson Plan

    2. Can BE Lessons Improve Pricing Research? [Video Lesson]

    3. Can BE Lessons Improve Pricing Research? [Slide Viewer]

    4. Can BE Lessons Improve Pricing Research? [Slide File Download]

    5. Quiz B: Pricing Research

    1. Module 3 Lesson Plan

    2. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Video Lesson]

    3. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide Viewer]

    4. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide File Download]

    5. Quiz C: Please complete this short quiz after viewing (or attending) the Part 3 lecture

    1. Module 4 Lesson Plan

    2. How Does Priming & Framing Apply to Improving Data Quality? [Lecture]

    3. How Does Priming & Framing Apply to Improving Data Quality? [Slide Viewer]

    4. How Does Priming & Framing Apply to Improving Data Quality? [Slide File Download]

    1. Recommended Reading & Viewing

    2. BE Reference Sheet 3 Common Concepts [Job Aid]

About this course

  • 25 lessons
  • 5 hours of video content

Course Overview

What drives consumers to make the decisions they make?  We now know that there are a number of rational and irrational influences that drive purchase decisions, brand preferences and more. It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights.  Learn important behavioral economics concepts in this market research training course that will improve your research designs and reports.  Please note that this class has pre-reading and homework assignments.

Upon course completion, you will be able to 

  • Define Behavioral Economics (BE)
  • Distinguish between behavioral and traditional economics
  • Apply BE lessons to improving respondent honesty
  • Apply BE lessons to pricing research
  • Apply BE lessons to overcome challenges in gathering self-reported behaviors

As a student, you get lots of helpful videos, readings and reference material.

Course Preview Video


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

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