Research Rockstar Training Portal

Ethical & Legal Topics for Market Research Professionals All Access

Conducting market research has legal and ethical implications. We need to know the basics of privacy and security standards so we don’t inadvertently break a law, create a public relations nightmare, or stray from professional or ethical guidelines.

Conducting Global Market Research All Access

Multinational projects are some of the most exciting, and risky, work we do as Market Research & Insights Professionals. Students in this course learn the best practices needed to mitigate risks and maximize data quality.

Questionnaire Design 201: Scale Selection All Access

In this market research training program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

Market Segmentation: Methodology Options & Project Planning All Access

Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.

Writing Quantitative Research Reports All Access

What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.

Social Media Research & Sentiment Analysis All Access

Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.