Here's what the course includes...

Course Overview

Learn how to write a great quantitative market research report, even if you are new to report writing.

What makes for a great quantitative research report? It needs to synthesize and present survey research findings in a way that your audience will find useful and memorable. You want your audience to understand and retain key research findings and to maximize the chance they will put them to use.

The options for interpreting, synthesizing and reporting quantitative data are taught here in a fun, practical way.

In this 4-part program, Instructor Kathryn Korostoff teaches students how to interpret quantitative data in order to address project objectives, and how to report the findings using various text, visual display and even multimedia approaches.

Notes:

  • This class includes homework assignments, and students should be prepared to spend one hour per week on homework.
  • This class does not include how to conduct Quantitative Data Analysis; that is a separate class titled, “Quantitative Data Analysis for Survey Research.”
  • This class teaches a PowerPoint approach to reporting.
  • Prerequisites: At least two years of market research professional experience OR completion of Market Research 101.

Upon course completion, you will be able to:

  • Craft a plan that will mitigate the risk of schedule slips
  • Optimize reporting formats for different audiences
  • Synthesize data efficiently
  • Develop key findings that will inspire insights
  • Deliver bad news constructively

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Rockstar Workbook

  • 2

    Reporting Quantitative Research Results: Anatomy of a Research Report

    • Lesson Plan

    • Reporting Quantitative Research Results: Anatomy of a Research Report [Lecture]

    • Reporting Quantitative Research Results: Anatomy of a Research Report [Slide Viewer]

    • Reporting Quantitative Research Results: Anatomy of a Research Report [Slide File Download]

    • Rockstar Practice

    • Research Report Example A

    • Research Report Example B

    • Research Report Example C

  • 3

    Reading & Interpreting Data

    • Lesson Plan

    • Reading & Interpreting Data [Lecture]

    • Reading & Interpreting Data [Slide Viewer]

    • Reading & Interpreting Data [Slide File Download]

    • Rockstar Practice

  • 4

    Charts That Work, and Executive Summaries That Ignite Insights

    • Lesson Plan

    • Charts That Work, and Executive Summaries That Ignite Insights [Lecture]

    • Charts That Work, and Executive Summaries That Ignite Insights [Slide Viewer]

    • Charts That Work, and Executive Summaries That Ignite Insights [Slide File Download]

    • Rockstar Practice: Money Slide

    • Quiz: What Makes a PowerPoint Report “Modern” versus "Dated"?

  • 5

    Awesome Headlines, Editing Tricks, Useful Appendices

    • Lesson Plan

    • Awesome Headlines, Editing Tricks, Useful Appendices [Lecture]

    • Awesome Headlines, Editing Tricks, Useful Appendices [Slide Viewer]

    • Awesome Headlines, Editing Tricks, Useful Appendices [Slide File Download]

  • 6

    Wrapping Up

    • Recommended Reading & Viewing

    • Bonus: Rockstar Template Quant Reports

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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