Here's what the course includes...
Course Overview
Market researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality sample for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more effective in some countries, less so in others. And other complexities are about analysis; for example, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior.
In this class, Instructor Kathryn Korostoff teaches students about managing global research studies while mitigating known risks. This is an important topic: global brands need global customer insights.
Upon course completion, you will be able to:
- Identify risks related to conducting global research studies
- Create realistic, informed methodology recommendations
- Manage client or stakeholder expectations about global research timelines
- Choose from among 3 strategies for analyzing and reporting multinational data
Take a look inside the course
Course Curriculum
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1
Welcome
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Getting Ready to Rock!
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Access Your Live Events & Amp Up Your eLearning
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2
Part 1: Introduction to Global Market Research
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Lesson Plan
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Introduction to Global Market Research [Lecture]
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Introduction to Global Market Research [Slide Viewer]
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Assignment A Reading: Best Practices for International IDIs [Action Required]
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Introduction to Global Market Research [Slide File Download]
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Assignment A Quiz [Action Required]
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3
Part 2: Methodology Recommendations & Instrument Design Considerations
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Lesson Plan
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Methodology Recommendations & Instrument Design Considerations [Lecture]
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Methodology Recommendations & Instrument Design Considerations [Slide Viewer]
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Methodology Recommendations & Instrument Design Considerations [Slide File Download]
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Quiz: Methodology Recommendations & Instrument Design Considerations [Action Required]
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Free Global Research Slide Template
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4
Part 3: Analyzing & Reporting Results
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Lesson Plan
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Analyzing & Reporting Results [Lecture]
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Analyzing & Reporting Results [Slide Viewer]
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Analyzing & Reporting Results [Slide File Download]
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5
Bonus Resourses
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Recommended Reading & Viewing
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[3 more tips] Global Research is a HUGE Topic!
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Best Practices for International IDIs [Downloadable Job Aid]
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Best Practices for International IDIs [Mini Lesson]
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6
Assessment
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Final Assessment [Action Required]
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7
Our Short Feedback Survey
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Your candid feedback helps us improve
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Meet Your Instructor
Kathryn Korostoff
President, Lead Instructor Research Rockstar Training and Staffing
Frequently Asked Questions
We are committed to advancing the work, and careers, of Market Research & Insights Professionals
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What is 'hybrid eLearning'?
Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.
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Why memberships?
Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!
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Can I get a Free Sample?
Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.
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Can I get a group discount?
Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.