Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Introduction to Global Market Research [Video Lesson]

    3. Introduction to Global Market Research [Slide Viewer]

    4. Introduction to Global Market Research [Slide File Download]

    5. Reading: Best Practices for International IDIs [Action Required]

    6. Quiz A: Best Practices for International [Action Required]

    1. Module 2 Lesson Plan

    2. Methodology Recommendations & Instrument Design Considerations [Video Lesson]

    3. Methodology Recommendations & Instrument Design Considerations [Slide Viewer]

    4. Methodology Recommendations & Instrument Design Considerations [Slide File Download]

    5. Quiz B: Methodology Recommendations & Instrument Design Considerations [Action Required]

    6. Free Global Research Slide Template

    7. Think Globally, Research Locally

    8. Checkpoint A: Recommending Data Collection

    1. Module 3 Lesson Plan

    2. Multinational Research Projects Take Time: 4 Factors That Stretch Timelines

    3. Wrapping Up [Video Lesson]

    4. Wrapping Up [Slide Viewer]

    5. Wrapping Up [Slide File Download]

    1. Recommended Reading & Viewing

    2. [3 more tips] Global Research is a HUGE Topic!

    3. Best Practices for International IDIs [Downloadable Job Aid]

    4. Best Practices for International IDIs [Mini Lesson]

    1. Final Assessment [Action Required]

About this course

  • 27 lessons
  • 1.5 hours of video content

Course Overview

Market researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality sample for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more effective in some countries, less so in others. And other complexities are about analysis; for example, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior.

In this market research training course, Instructor Kathryn Korostoff teaches students about managing global research studies while mitigating known risks. This is an important topic: global brands need global customer insights.

Upon course completion, you will be able to: 

  • Identify risks related to conducting global research studies
  • Create realistic, informed methodology recommendations
  • Manage client or stakeholder expectations about global research timelines
  • Choose from among 3 strategies for analyzing and reporting multinational data

As a student you get lots of helpful videos, readings, and reference material.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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