Here's what the course includes...

Course Overview

Market researchers conducting multinational projects encounter complexities that simply don’t exist when conducting single-country studies. Some of the complexities are about logistics; for example, how to find quality sample for multinational surveys. Some of the complexities are more about research design; for example, some research methods are more effective in some countries, less so in others. And other complexities are about analysis; for example, making choices about how to analyze and report data from multiple countries when we know that cultural differences can impact response behavior.

In this market research training course, Instructor Kathryn Korostoff teaches students about managing global research studies while mitigating known risks. This is an important topic: global brands need global customer insights.

Upon course completion, you will be able to: 

  • Identify risks related to conducting global research studies
  • Create realistic, informed methodology recommendations
  • Manage client or stakeholder expectations about global research timelines
  • Choose from among 3 strategies for analyzing and reporting multinational data

Take a look inside the course

Course Curriculum

  • 1


  • 2

    Part 1: Introduction to Global Market Research

  • 3

    Part 2: Methodology Recommendations & Instrument Design Considerations

    • Lesson Plan

    • Methodology Recommendations & Instrument Design Considerations [Lecture]

    • Methodology Recommendations & Instrument Design Considerations [Slide Viewer]

    • Methodology Recommendations & Instrument Design Considerations [Slide File Download]

    • Quiz: Methodology Recommendations & Instrument Design Considerations [Action Required]

    • Free Global Research Slide Template

    • Think Globally, Research Locally

    • Checkpoint A: Recommending Data Collection

  • 4

    Part 3: Analyzing & Reporting Results

  • 5

    Bonus Resourses

    • Recommended Reading & Viewing

    • [3 more tips] Global Research is a HUGE Topic!

    • Best Practices for International IDIs [Downloadable Job Aid]

    • Best Practices for International IDIs [Mini Lesson]

  • 6


    • Final Assessment [Action Required]

  • 7

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study, or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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