Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Pre-Reading: Supercharge with Sentiment Analysis

    3. Definitions & Context [Video Lesson]

    4. Definitions & Context [Slide Viewer]

    5. Definitions & Context [Slide File Download]

    6. Quiz A: Brand Perceptions

    7. Brand24 Walkthrough [Watch Before Quiz B]

    8. Quiz B: Exploring a Sample Social Media Analysis Tool

    1. Module 2 Lesson Plan

    2. Social Media Research Applications [Video Lesson]

    3. Social Media Research Applications [Slide Viewer]

    4. Social Media Research Applications [Slide File Download]

    1. Recommended Reading & Viewing

    1. Your Rockstar Status Awaits: Final Assessment

    1. Your candid feedback helps us improve

About this course

  • 17 lessons
  • 1.5 hours of video content

Course Overview

Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media in your market research projects.

Upon course completion, you will be able to: 

  • Recommend when to use, and not use, social media research
  • Use social media-based approaches to discover and measure customer attitudes and behaviors
  • Mitigate risk when deploying social media research platforms

As a student, you get lots of helpful videos, readings and reference material.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.