Here's what the course includes...

Course Overview

Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources & more. Get a practical perspective on how you can use social media in your market research projects.

Upon course completion, you will be able to: 

  • Recommend when to use, and not use, social media research
  • Use social media-based approaches to discover and measure customer attitudes and behaviors
  • Mitigate risk when deploying social media research platforms

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Social Media Research & Sentiment Analysis: Getting Ready for Your First Project!

    • Lesson Plan

    • Pre-reading

    • Social Media Research & Sentiment Analysis: Getting Ready for Your First Project! [Lecture]

    • Social Media Research & Sentiment Analysis: Getting Ready for Your First Project! [Slide Viewer]

    • Social Media Research & Sentiment Analysis: Getting Ready for Your First Project! [Slide File Download]

  • 3

    Bonus Resources

    • Recommended Reading & Viewing

  • 4

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

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