Courses
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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access
Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.
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Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.
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Analyzing Survey Data Using SPSS: 101 All Access
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
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Secondary Research 101: Sources & Techniques All Access
Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.
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