Here's what the course includes...

Course Overview

Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques.

Secondary data is now widely available from many sources. The well-informed researcher knows how to find, evaluate and apply secondary data. Consider the following questions:

  • Need to inform hypotheses for upcoming primary research projects?
  • Need to validate or triangulate survey data?
  • Need to harness existing data (no time or budget for primary research)?

If you said "yes" to any of the above, you will really enjoy this class.

Upon course completion, you will be able to: 

  • Define the nature and scope of secondary data & distinguish from primary research.
  • Recommend when to use secondary research.
  • Demonstrate applications of secondary research in the market research process.
  • Identify various secondary data sources to leverage in upcoming projects.

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Secondary Research Definitions and Examples

    • Lesson Plan

    • Secondary Research Definitions and Examples [Lecture]

    • Secondary Research Definitions and Examples [Slide Viewer]

    • Secondary Research Definitions and Examples [Slide File Download]

    • Rockstar Practice

  • 3

    Census Data, New Secondary Sources & Applications

    • Lesson Plan

    • Census Data, New Secondary Sources & Applications [Lecture]

    • Census Data, New Secondary Sources & Applications [Slide Viewer]

    • Census Data, New Secondary Sources & Applications [Slide File Download]

    • Rockstar Practice (Required)

  • 4

    Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources)

    • Lesson Plan

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Lecture]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide Viewer]

    • Reporting Secondary Data (Stand-Alone and Integrated with Primary Data Sources) [Slide File Download]

  • 5

    Bonus Resources

    • A Short List of Secondary Sources

  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Evan Oster

Managing Director, SciMark LLC

Evan has over 20 years of global experience in customer analytics and consumer insights executive roles with major brands: Coca-Cola, Bacardi, Jack Daniel's, Grey Goose, Oreo, Triscuit, Samsung, Sony, MTV, Nickelodeon, American Express, and Digicel. He has directed over $20 million in market research spending on the client side, over $50 million on the supplier side, and delivered over 500 presentations on research results, methods, and capabilities. Evan has held expatriate assignments in Mexico and China. He speaks fluent Spanish and is conversant in Portuguese. He is also a Lecturer in Marketing Research and Analytics at the University of Miami Business School. Evan holds an MBA in Marketing from The Wharton School, an MA International Studies from The University of Pennsylvania where he was a Fellow of the Lauder Institute, and a BA Applied Mathematics from Brown University.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Want to Unlock This Course?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now