Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock

    2. Exclusive Instructor-led Live Events

    1. Module 1 Lesson Plan

    2. Pre-Reading: How Visual Storytelling Bridges the Gap

    3. Quiz A: Introduction to Visual Storytelling [Action Required]

    4. Introduction to Visual Storytelling for Market Researchers [Video Lesson]

    5. Introduction to Visual Storytelling for Market Researchers [Slide Viewer]

    6. Introduction to Visual Storytelling for Market Researchers [Slide File Download]

    7. Quiz B: Case Study [Action Required]

    1. Module 2 Lesson Plan

    2. Introduction to Choosing Effective Data Visualizations

    3. Choosing Effective Data Visualizations [Downloadable Job Aid]

    4. Data Visualization Categories (1-3) [Video Lesson]

    5. Data Visualization Categories (1-3) [Slide Viewer]

    6. Data Visualization Categories (1-3) [Slide File Download]

    7. Bar Charts: One Research Result Nine Ways

    8. Quiz C: One Research Result Nine Ways [Action Required]

    1. Module 3 Lesson Plan

    2. Data Visualization Categories (4-7) [Video Lesson]

    3. Data Visualization Categories (4-7) [Slide Viewer]

    4. Data Visualization Categories (4-7) [Slide File Download]

    1. Module 4 Lesson Plan

    2. Optimizing Visual Elements M4A [Video Lesson]

    3. Optimizing Visual Elements M4B [Video Lesson]

    4. Optimizing Visual Elements [Slide Viewer]

    5. Optimizing Visual Elements [Slide File Download]

    6. Checkpoint A: Assessment Checklist [Action Required]

    1. Components of an Infographic [Reference Sheet]

About this course

  • 30 lessons
  • 2.5 hours of video content

Course Overview

In this course, you will first learn how to establish a strong narrative for your research findings. Once the narrative is established, the next crucial step is selecting the best visualization options to convey your story effectively. We’ll teach you how to choose from a variety of visual elements, such as animations, charts, graphs, infographics, journey maps, interactive visualizations, and more. Don't assume every data visualization should be a bar chart; you'll discover how to pick the most appropriate and impactful visual options to enhance your message. This course teaches the skills to seamlessly integrate these elements, ensuring that research findings not only inform but also inspire action. Includes job aids that support the lessons and are handy for future reference.

Upon course completion, you will be able to: 

  • Use visual storytelling to create client-ready deliverables that effectively close the utilization gap
  • Craft research-based narratives that credibly and precisely address known objectives
  • Choose from 20+ data visualization options that support the narrative
  • Optimize visual elements to optimize comprehension, credibility, engagement, and perceived usefulness of results

As a student, you get lots of helpful videos, readings, and reference material.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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