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Do you offer team discounts?
Yes. If you have a team of five or more people, please check out our team discount options.
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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Writing Quantitative Research Reports
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.
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Focus Groups: Project Design & Management
Learn how to manage a focus group project, even if you have never done so before. Instructor Ronda Slaven guides students through the process of planning and managing a focus group project step-by-step.
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Social Media Research & Sentiment Analysis
Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.
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Writing Qualitative Research Reports
Learn how to write a great qualitative research report, even if you have never done so before. Instructor Ronda teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements.
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Mobile & Online Qualitative Research Methods
Do you want to broaden the number of online qualitative research methods at your disposal? Thanks to this class taught by Instructor Kathryn Korostoff, you will know when to recommend these methods and how to avoid their known risk factors.
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Improving Customer Satisfaction: Monitoring Methods that Deliver Insights
Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency.
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Analyzing Survey Data Using SPSS: 201
If you have completed our SPSS 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis and regression.
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Behavioral Economics for Market Researchers
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports.
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Questionnaire Design 101: Planning and Project Management All Access
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
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Questionnaire Design 201: Scale Selection All Access
In this 4-part program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.
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Ethnographic Research for Customer Insights All Access
Instructor Ronda will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101 All Access
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
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Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Cindy Casper, you will learn the basics of quantitative analysis in a fun, practical way.