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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
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Introduction to SPSS
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
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Writing Quantitative Research Reports
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Taught by Instructor Greg Timpany, students will complete this course able to tackle OE data from start to finish.
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Focus Group Project Management
Learn how to manage a focus group project, even if you have never done so before. Instructor Karen Lynch guides students through the process of planning and managing a focus group project step-by-step.
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Secondary Research 101: Sources & Techniques
Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.
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Social Media Research & Sentiment Analysis
Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.
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Writing Qualitative Research Reports
Learn how to write a great qualitative research report, even if you have never done so before. Instructor Kathryn Korostoff teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements.
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Mobile & Online Qualitative Research Methods
Do you want to broaden the number of online qualitative research methods at your disposal? Thanks to this class taught by Instructor Kathryn Korostoff, you will know when to recommend these methods and how to avoid their known risk factors.
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Conducting Research Interviews: 12 Tips for a Stress-free Process
So you want to know how to conduct research interviews? Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced class.
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Data Fluency for Methodology Planning
Taught by Instructor Kathryn Korostoff, students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.
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Improving Customer Satisfaction: Monitoring Methods that Deliver Insights
Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency.
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Data Visualization 101
Our Data Visualization training, taught by Instructor Kathryn Korostoff, mitigates this risk by providing attendees a broad set of visual displays from which to choose, and guidance on when to use them.
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SPSS 201
If you have completed our Intro to SPSS course (or equivalent), here's your next step for advancing your SPSS skills! Our SPSS 201 course covers multi-level crosstabs, weighting, factor analysis and regression.
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Client Management Skills for Market Researchers
In this class, Instructor Michelle Legros teaches students the client management skills you need to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks.
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Behavioral Economics for Market Researchers
It is our job as market researchers to leverage concepts such as anchoring, framing and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports.