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Should I pay monthly or purchase a 1-year Backstage Pass?
There is some savings with the one-year pass. However, if you will be taking 3 or fewer courses, monthly will cost less. With the monthly option, you can simply stop your membership anytime you want.
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Will I get helpful reminders and course-related notifications?
Yes! So be sure to add us to your Safe Senders list. Missing some notifications? They are likely in your spam or junk folder.
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What if I can't attend real-time sessions?
If you are unlikely to ever attend the real-time sessions, you might find the Backstage Pass On-demand membership the best value. That way, you are just paying for access to the course contents, which includes all recorded lectures and demonstrations.
Courses
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Ethnographic Research for Customer Insights
Instructor Kathryn Korostoff will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Excel for Market Research Data Analysis
Good news for survey researchers: Excel can be used for real data analysis. Have your computer handy and Excel launched for this fun, fast-paced, hands-on class for anyone wanting to analyze data—without using SPSS.
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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers
What is conjoint analysis? When should you use it? Instructor Jeff McKenna teaches the basic concepts and usage scenarios. Thanks to this course, you will be able to consider and discuss conjoint analysis and MaxDiff with confidence.
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Factor & Cluster Analysis: Advanced Techniques for Project Managers
You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.
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Quantitative Data Analysis for Survey Research
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Dan Reynolds, you will learn the basics of quantitative analysis in a fun, practical way.
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Market Segmentation: Methodology Options & Project Planning
Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.
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Analyzing Survey Data Using SPSS: 101
An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.
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Writing Quantitative Research Reports
What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.
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Open-ended Questions: Construction, Analysis & Reporting
A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.
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Focus Groups: Project Design & Management
Learn how to manage a focus group project, even if you have never done so before. Instructor Kathryn Korostoff guides students through the process of planning and managing a focus group project step-by-step.
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Secondary Research 101: Sources & Techniques
Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.
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Social Media Research & Sentiment Analysis
Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.
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Writing Qualitative Research Reports
Learn how to write a great qualitative research report, even if you have never done so before. Instructor Kathryn Korostoff teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements.
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Mobile & Online Qualitative Research Methods
Do you want to broaden the number of online qualitative research methods at your disposal? Thanks to this class taught by Instructor Kathryn Korostoff, you will know when to recommend these methods and how to avoid their known risk factors.
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Conducting Research Interviews: Project Design & Management
So you want to know how to conduct research interviews? Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced class.