Take a look inside the course

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Creating Questionnaires [Video Lesson]

    3. Creating Questionnaires [Slide Viewer]

    4. Creating Questionnaires [Slide File Download]

    5. Data Analysis Plan Example

    6. Specifying Market Research Objectives [Downloadable Job Aid]

    7. Mixed-Mode Data Collection in Survey Research [Downloadable Job Aid]

    8. Questionnaire Design: Making Questions Clear [Optional Reading]

    9. Checkpoint A: Project Objectives [Action Required]

    10. Checkpoint B: Documenting Research Needs [Action Required]

    1. Module 2 Lesson Plan

    2. Skills 1-5 [Video Lesson]

    3. Skills 1-5 [Slide Viewer]

    4. Skills 1-5 [Slide File Download]

    1. Module 3 Lesson Plan

    2. Skills 6-10 [Video Lesson]

    3. Skills 6-10 [Slide Viewer]

    4. Skills 6-10 [Slide File Download]

    5. Questionnaire Logic and Question Type Examples [Downloadable Job Aid]

    1. Recommended Reading & Viewing

    2. Common Rating Scales [Mini Lesson]

    3. Common Rating Scales in Questionnaire Design

    4. Quantitative Project Flow Chart Example

    5. Survey Research Project Schedule [Sample]

    6. Data Analysis for Customer Satisfaction Example

    7. "Make Questions Clear" from Davis H. Harris' "The Complete Guide to Writing Better Questionnaires"

    1. Your Rockstar Status Awaits: Final Assessment

About this course

  • 30 lessons
  • 0.5 hours of video content

Course Overview

Planning to run a survey project, but don’t know where to start? In this market research training course, Instructor Kathryn Korostoff will teach students to manage the process from beginning to end. Includes tips for pre-testing and how to avoid common mistakes in survey research.  

Upon course completion, you will be able to:

  • Document a survey research project schedule
  • Manage questionnaire development from start to finish
  • Take steps to optimize the instrument for data quality
  • Avoid common mistakes in survey research

As a student, you get lots of helpful videos, readings, and reference material.

Watch the preview below.


Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now