Market Research Fundamentals is our package for professionals seeking a foundation in market research basics. Students in this program will get a solid base of knowledge in qualitative and quantitative methods. Further, they get real-world best practices for market research project management.
Who is this bundle for?
- Managers seeking to onboard new researchers
- Market research managers who want to delegate more
- Sales teams that sell market research software or services
- Any team seeking to establish a common core knowledge set
Rockstar Resource Library
Members-only access to special lecture videos, research-related templates and new reference materials. This area of the Research Rockstar Training Portal is a repository for various resources available to you as a Research Rockstar student.
Market Research 101 All Access
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
Conducting Research Interviews: Project Design & Management All Access
So you want to know how to conduct research interviews? Instructor Betsy Bernstein teaches you the process of planning and conducting research interviews in this fast-paced class.
Quantitative Data Analysis for Survey Research All Access
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.
Focus Groups: Project Design & Management All Access
Learn how to manage a focus group project, even if you have never done so before. Instructor Alaine Lerner guides students through the process of planning and managing a focus group project step-by-step.
Questionnaire Design 101: Planning and Project Management All Access
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.