Market Research Fundamentals is our package for professionals seeking a foundation in market research basics. Students in this program will get a solid base of knowledge in qualitative and quantitative methods. Further, they get real-world best practices for market research project management.
Who is this bundle for?
- Managers seeking to onboard new researchers
- Market research managers who want to delegate more
- Sales teams that sell market research software or services
- Any team seeking to establish a common core knowledge set
Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Kathryn Korostoff, Market Research 101 is a fun, fast-paced way to get the basics.
Focus Group Project Management
Learn how to manage a focus group project, even if you have never done so before. Instructor Jeff Walkowski guides students through the process of planning and managing a focus group project step-by-step.
Quantitative Data Analysis for Survey Research
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Dan Reynolds, you will learn the basics of quantitative analysis in a fun, practical way.
Conducting Research Interviews: 12 Tips for a Stress-free Process
So you want to know how to conduct research interviews? Instructor Kathryn Korostoff teaches you the process of planning and conducting research interviews in this fast-paced class.
Questionnaire Design Success: A 10-Point Checklist
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.