A 5-course Bundle for Future Research Rockstars
Market Research Fundamentals is our package for professionals seeking a foundation in market research basics. Students in this program will get a solid base of knowledge in qualitative and quantitative methods. Further, they get real-world best practices for market research project management.
Who is this bundle for?
Courses can be taken in any order, but must be completed within 12 months of purchase. All classes are available 24/7. Here are all the courses that are included in your bundle.
All Courses
Members-only access to special lecture videos, research-related templates and new reference materials. This area of the Research Rockstar Training Portal is a repository for various resources available to you as a Research Rockstar student.
All Courses, Qualitative Courses, Quantitative Courses
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
All Courses, Qualitative Courses
So you want to know how to conduct research interviews? Instructor Betsy Bernstein teaches you the process of planning and conducting professional research interviews in this fast-paced class.
All Courses, Quantitative Courses
Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.
All Courses, Qualitative Courses
Learn how to manage a focus group project, even if you have never done so before. Instructor Alaine Lerner guides students through the process of planning and managing a focus group project step-by-step.
All Courses, Quantitative Courses
Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.
