Here's what the course includes...

Course Overview

Learn how to manage a focus group project, even if you have never done so before. In this 4-part class, Instructor Karen Lynch guides students through the process of planning and managing a focus group project step-by-step. In Part 1, students learn about specifying objectives and documenting a plan (which sets you up for an efficient screener and discussion guide development process). In Part 2, we cover facility selection, online focus group platforms, screening, and managing the recruitment process. Part 3 prepares students for working with a moderator, discussion guide basics, and coordinating with facilities. And finally, in Part 4, students explore project conclusion best practices and reporting options.

This class only covers reporting options briefly. For a more in-depth class on reporting, see Writing Qualitative Research Reports.

Upon course completion, you will be able to: 

  • Plan the focus group project from start-to-finish
  • Choose & manage focus group facilities
  • Maximize your moderator’s effectiveness
  • Troubleshoot common problems including those that occur during the focus groups

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Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives

    • Lesson Plan

    • Focus Group Project Management: Course Preview

    • Workbook with examples

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Lecture]

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide Viewer]

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide File Download]

    • Rockstar Practice [Action Required]

  • 3

    All About Moderator Guides (Plus Projective Techniques)

    • Lesson Plan

    • All About Moderator Guides (Plus Projective Techniques) [Lecture]

    • All About Moderator Guides (Plus Projective Techniques) [Slide Viewer]

    • All About Moderator Guides (Plus Projective Techniques) [Slide File Download]

    • Rockstar Practice [Action Required]

  • 4

    Managing Participants, Choosing Facilities, Managing Observers

    • Lesson Plan

    • Managing Participants, Choosing Facilities, Managing Observers [Lecture]

    • Managing Participants, Choosing Facilities, Managing Observers [Slide Viewer]

    • Managing Participants, Choosing Facilities, Managing Observers [Slide File Download]

    • Rockstar Practice

  • 5

    Managing Moderators, Facilitating Debriefs, Preparing for Reporting

    • Lesson Plan

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Lecture]

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide Viewer]

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • Bonus Examples and Tools

  • 7

    Bonus Video

    • COVID-19 & Online Qual Tips

  • 8

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Karen Lynch

Independent Moderator, Facilitator, and Trainer

Karen is an active member of the Qualitative Research Consultants Association (QRCA), currently with "Advance" status, and a chair of their Creativity & Innovation Special Interest Group. She serves as a Trustee Member of the Board at the Creative Education Foundation (CEF), and is passionate about the value of Applied Imagination. Karen is a core faculty member at CPSI, the Creative Problem Solving Institute, an annual conference that is focused on Deliberate Creativity, Innovation, and Change Leadership. In 2016, Karen was presented with the Disruptive Innovator Award, as determined by the Next Gen Marketing Research group and WIRe (Women in Research), for her creation of a new qualitative research methodology. In 2013, she won a Communicator's Award of Excellence, presented by the Academy of Interactive & Visual Arts, for excellence in marketing and communications. When she's not researching, Karen is often writing. As a published author, you can find her publications in online and print magazines, in trade journals (e.g.,QRCA Views) and mainstream publications (e.g., SELF, Women's Day, Wine Enthusiast).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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