Course Curriculum
Getting Ready to Rock!
Exclusive Instructor-led Live Events (Zoom)
Module 1 Lesson Plan
Pre-Assignment: How Do Focus Groups Work? [Action Required]
Introduction to Focus Groups [Video Lesson]
Introduction to Focus Groups [Slide Viewer]
Introduction to Focus Groups [Slide File Download]
Common Focus Group Jargon [Downloadable Job Aid]
Checkpoint A: Screener Critique [Action Required]
Checkpoint B: Number of Groups [Action Required]
Module 2 Lesson Plan
Preparing for Focus Groups [Video Lesson]
Preparing for Focus Groups [Slide Viewer]
Preparing for Focus Groups [Slide File Download]
Selecting Facilities and Online Platform Checklist [Downloadable Job Aid]
Managing Facilities Best Practices [Downloadable Job Aid]
Risk Mitigation for OLFGs [Downloadable Job Aid]
It's a Discussion, Not a Test [Downloadable Job Aid]
Rocking Focus Group Logistics [Downloadable Job Aid]
Discussion Guide Critique [USE FOR CHECKPOINT C]
Checkpoint C: Discussion Guide Critique [Action Required]
Module 3 Lesson Plan
Focus Groups in Practice M3A [Video Lesson]
Focus Groups in Practice M3B [Video Lesson]
Focus Groups in Practice [Slide Viewer]
Focus Groups in Practice [Slide File Download]
Note-taking for Qualitative Research [Downloadable Job Aid]
Checkpoint D: Concept Review [Action Required]
Module 4 Lesson Plan
Ending Strong with Quality Data [Video Lesson]
Ending Strong with Quality Data [Slide Viewer]
Ending Strong with Quality Data [Slide File Download]
Checkpoint E: Midpoint Review [Action Required]
Recommended Reading & Viewing
Bonus Examples and Tools
Coding Qualitative Data [Downloadable Job Aid]
Learn how to manage a focus group project, even if you have never done so before. In this market research training course, Instructor Kathryn Korostoff guides students through planning and managing a focus group project step-by-step. In Module 1, students learn about specifying objectives and documenting a plan (which sets you up for an efficient screener and discussion guide development process). In Module 2, we cover facility selection, online focus group platforms, screening, and recruitment process management. Module 3 prepares students for working with a moderator, discussion guide basics, and coordinating with facilities. Finally, in Module 4, students explore project conclusion best practices and reporting options.
This class only covers reporting options briefly. For a more in-depth class on reporting, see Writing Qualitative Research Reports.
Upon course completion, you will be able to:
Watch the preview below.
