Here's what the course includes...

Course Overview

Learn how to write a great qualitative research report, even if you have never done so before.

What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful.  And that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way.

In this 4-week program, Instructor Karen Lynch will teach students how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display, and multimedia approaches. This is useful for learners who are writing for internal or external clients. 

Upon course completion, you will be able to: 

  • Create a timeline for writing a great research report
  • Choose the best structure for a qualitative research report
  • Use structured analysis to ensure thorough synthesis of your qualitative data
  • Produce a report that will ignite insights

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

  • 2

    Qualitative Analysis Plan

    • Rockstar Practice Pre-Reading

    • Lesson Plan

    • Instructor Video

    • Slide Viewer

    • Slide File Download

    • Rockstar Practice

    • Sample Written Report for Focus Group Research

  • 3

    Writing Qualitative Reports

    • Lesson Plan

    • Instructor Video

    • Slide Viewer

    • Slide File Download

    • Rockstar Practice

  • 4

    High Impact Tactics

    • Lesson Plan

    • Instructor Video

    • Slide Viewer

    • Slide File Download

    • Rockstar Practice

  • 5

    Reconciling Insights

    • Lesson Plan

    • Instructor Video

    • Slide Viewer

    • Slide File Download

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • Qual Report Style Guide Example

    • Research Rockstar Report Template Download

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Karen Lynch

Senior Director, Qualitative Insights at InsightsNow

Karen leads InsightsNow’s qualitative and hybrid programs, expanding its co-creation and co-design methods, and uncovering sensorial triggers of behavior. A 2016 winner of NextGen’s Disruptive Innovator award, Karen crafts research designs which generate new insights into consumer, professional and employee perceptions, opinions, behaviors and attitudes. Her innate curiosity, passion for creative problem solving, and unique perspective spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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