Here's what the course includes...

Course Overview

Learn how to write a great qualitative research report, even if you have never done so before.

What makes for a great qualitative research report? It needs to synthesize and present qualitative research findings in a way that your audience will find useful.  And that is not as easy as it may sound. Qualitative information can be complex and rich—analyzing it properly takes discipline, and presenting it so that others can grasp key results requires careful planning.

The options for analyzing and reporting qualitative research results are taught here in a fun, practical way.

In this 4-part program, Instructor Kathryn Korostoff will teach students how to analyze qualitative information in order to address project objectives, and how to report the findings using various text, visual display, and multimedia approaches. This is useful for learners who are writing for internal or external clients. 

Upon course completion, you will be able to: 

  • Create a timeline for writing a great research report
  • Choose the best structure for a qualitative research report
  • Use structured analysis to ensure thorough synthesis of your qualitative data
  • Produce a report that will ignite insights

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

  • 2

    Bonus Resources

    • Recommended Reading & Viewing

    • Qual Report Style Guide Example

    • Free for our students: Research Rockstar Report Template

  • 3

    Analyzing Qualitative Data

    • Pre-Assignment: Sample Report Quiz

    • Lesson Plan

    • Analyzing Qualitative Data [Lecture]

    • Analyzing Qualitative Data [Lecture Part 1B related to Assignment A]

    • Analyzing Qualitative Data [Slide Viewer]

    • Analyzing Qualitative Data [Slide File Download]

    • Rockstar Practice: Polar Refrigerators Structured Analysis Case Study

    • Sample Report on Focus Group Research: Not all Reports are PPT-based

  • 4

    Writing Executive-ready Management Summaries & Recommendations

    • Lesson Plan

    • Writing Executive-ready Management Summaries & Recommendations [Lecture]

    • Writing Executive-ready Management Summaries & Recommendations [Slide Viewer]

    • Writing Executive-ready Management Summaries & Recommendations [Slide File Download]

    • Rockstar Practice: Writing Practice

  • 5

    All About Verbatims & Visuals

    • Lesson Plan

    • All About Verbatims & Visuals [Lecture]

    • All About Verbatims & Visuals [Slide Viewer]

    • All About Verbatims & Visuals [Slide File Download]

    • Rockstar Practice: Crafting Client-Ready Management Summary Slides

  • 6

    Final Touches & Delivering "Bad News"

    • Read Before Part 4: Important Business Writing Tips

    • Lesson Plan

    • Final Touches & Delivering "Bad News" [Lecture]

    • Final Touches & Delivering "Bad News" [Slide Viewer]

    • Final Touches & Delivering "Bad News" [Slide File Download]

    • Sample Qualitative Reports on Ad Testing

  • 7


    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now