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Visual Storytelling for Market Research & Insights

In this course, instructor Kathryn Korostoff teaches you how to harness the power of visual storytelling by crafting insightful narratives amplified by perfectly aligned visuals. Get ready to make a powerful impression on your colleagues and clients.

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Ethical & Legal Topics for Market Research Professionals All Access

Conducting market research has legal and ethical implications. We need to know the basics of privacy and security standards so we don’t inadvertently break a law, create a public relations nightmare, or stray from professional or ethical guidelines.

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Conducting Global Market Research All Access

Multinational projects are some of the most exciting, and risky, work we do as Market Research & Insights Professionals. Students in this course learn the best practices needed to mitigate risks and maximize data quality.

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Sampling Methods for Market Research All Access

Survey research success requires current, foundational knowledge of sampling strategy. During this market research training course, students will learn sampling fundamentals and real-world strategies.

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Questionnaire Design 101: Planning and Project Management All Access

Planning to lead a questionnaire design project, but don’t know where to start? Instructor Kathryn Korostoff shows students how to manage a professional survey research project from start to finish. Includes tips for team management and pre-testing.

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Questionnaire Design 201: Scale Selection All Access

In this market research training program, Instructor Amy Anderson covers various ranking and rating scales, including Likert, semantic differential, constant sum, and more.

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Ethnographic Research for Customer Insights All Access

Your instructor will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.

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Market Research 101 All Access

New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.

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Conjoint, Discrete Choice & MaxDiff: Advanced Techniques for Project Managers All Access

Gain a foundation in conjoint, discrete choice, and MaxDiff analyses with Instructor Jeff McKenna. Through practical usage scenarios and examples, this course prepares students to make informed recommendations and to manage such projects effectively.

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Factor & Cluster Analysis: Advanced Techniques for Project Managers All Access

You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. Taught by Instructor Julie Worwa, students learn common applications, including market segmentation.

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Quantitative Data Analysis for Survey Research All Access

Where should you start with quantitative data analysis for market research projects? Taught by Instructor Jim Newswanger, you will learn the basics of quantitative analysis in a fun, practical way.

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Market Segmentation: Methodology Options & Project Planning All Access

Planning your first market segmentation project? In this class, taught by Instructor Jeff McKenna, you’ll learn practical steps to designing a segmentation project.

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Analyzing Survey Data Using SPSS: 101 All Access

An introductory SPSS class for beginners taught in our virtual classroom. If you have never touched SPSS before, or if it has been years since you have, we can get you started with our step-by-step SPSS course.

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Writing Quantitative Research Reports All Access

What makes for a great quantitative research report? In this class taught by Kathryn Korostoff, you learn how to write a great quantitative market research report—even if you are new to report writing—in a fun practical way.

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Open-ended Questions: Construction, Analysis & Reporting All Access

A fun and practical course for anyone working with open-ended (OE) questions. Students who complete this course will be able to tackle OE data from start to finish.

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Focus Groups: Project Design & Management All Access

Learn how to manage a focus group project, even if you have never done so before. Instructor Alaine Lerner guides students through the process of planning and managing a focus group project step-by-step.

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Secondary Research 101: Sources & Techniques All Access

Can you name 20 sources of secondary research? You will after you take our class on secondary research sources and techniques. Secondary data is now widely available from many sources.

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Social Media Research & Sentiment Analysis All Access

Get a practical perspective on how you can use social media in your market research projects. Instructor Kathryn Korostoff will teach students the basics of how social media can be used as a market research resource.

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Writing Qualitative Research Reports All Access

Learn how to write a great qualitative research report, even if you have never done so before. Instructor Kathryn teaches students how to analyze qualitative information and how to report the findings using powerful Key Finding statements.

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Mobile & Online Qualitative Research Methods All Access

Do you want to broaden the number of online qualitative research methods at your disposal? Thanks to this class taught by Instructor Kathryn Korostoff, you will know when to recommend these methods and how to avoid their known risk factors.

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Conducting Research Interviews: Project Design & Management All Access

So you want to know how to conduct research interviews? Instructor Betsy Bernstein teaches you the process of planning and conducting professional research interviews in this fast-paced course.

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Data Fluency for Methodology Planning All Access

Students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.

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Customer Satisfaction Research: Methodology Planning & Project Management

Are you planning your organization’s first customer satisfaction research? After this instructor-led class, taught by Instructor Kathryn Korostoff, you will be prepared to start planning your project, either in-house or through an agency.

All Courses, Quantitative Courses, Level 2 Courses, Courses for Technical Roles

Analyzing Survey Data Using SPSS: 201 All Access

If you have completed our SPSS 101 course (or equivalent), here's your next step for advancing your SPSS skills! Our Analyzing Survey Data Using SPSS: 201 course covers multi-level crosstabs, weighting, factor analysis and regression.

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Client Management Skills for Market Researchers All Access

In this class, Instructor Michelle Legros teaches students the client management skills you need to establish an effective researcher/client relationship, ensuring that they can work together as a team to successfully manage project risks.

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Behavioral Economics for Market Researchers All Access

Our job as market researchers is to leverage concepts such as anchoring, framing, and the power of default to help clients gain new insights. Learn important behavioral economics concepts that will improve your research designs and reports.