Here's what the course includes...

Course Overview

Do you want to broaden the number of online qualitative research methods at your disposal? Taught by Instructor Kathryn Korostoff, topics in this 4-part program include social media research, online focus groups, crowdsourcing (idea management and prediction market platforms), webcam research, online projective methods, and more. Includes examples, demonstrations and exercises. By the end of this 4-part course, students will know when to recommend these methods, how to plan for these projects, and how to set clear expectations with clients and colleagues about their benefits and limitations.

Upon course completion, you will be able to: 

  • Decide when to recommend online qual research options
  • Plan successful Mobile Ethnography studies
  • Plan successful Social Media Analysis studies
  • Plan successful Online Focus Group studies
  • Identify the strengths and weaknesses of various online qualitative methods
  • Evaluate emerging techniques & tools

As a student, you get lots of helpful videos, readings and reference material.


Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

  • 2

    Mobile Ethnography

    • Lesson Plan

    • Mobile Ethnography [Lecture]

    • Mobile Ethnography [Slide Viewer]

    • Mobile Ethnography [Slide File Download]

    • Rockstar Practice: Preparing for Part 2 on Social Media & Sentiment Analysis

  • 3

    Social Media & Sentiment Analysis

    • Lesson Plan

    • Social Media & Sentiment Analysis [Lecture]

    • Social Media & Sentiment Analysis [Slide Viewer]

    • Social Media & Sentiment Analysis [Slide File Download]

    • Rockstar Practice: Learning About Online Focus Groups

  • 4

    Online Focus Groups: Video & Chat

    • Lesson Plan

    • Online Focus Groups: Video & Chat [Lecture]

    • Online Focus Groups: Video & Chat [Slide Viewer]

    • Online Focus Groups: Video & Chat [Slide File Download]

    • Rockstar Practice

  • 5

    New Tools, Data Reliability & More

    • Lesson Plan

    • New Tools, Data Reliability & More [Lecture]

    • New Tools, Data Reliability & More [Slide Viewer]

    • New Tools, Data Reliability & More [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

  • 7


    • Your Rockstar Status Awaits: Final Assessment

  • 8

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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