Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Pre-Reading: Prepping For This Course

    3. Why Data Fluency? [Video Lesson]

    4. Why Data Fluency? [Slide Viewer]

    5. Why Data Fluency? [Slide File Download]

    1. Module 2 Lesson Plan

    2. Skill 1 [Video Lesson]

    3. Skill 1 [Slide Viewer]

    4. Skill 1 [Slide File Download]

    5. Techniques for Better Defining Goals, Outcomes, and Hypotheses [Downloadable Job Aid]

    6. Checkpoint A: Outcome-Centric Goals [Action Required]

    1. Module 3 Lesson Plan

    2. Skill 2 [Video Lesson]

    3. Skill 2 [Slide Viewer]

    4. Skill 2 [Slide File Download]

    1. Module 4 Lesson Plan

    2. Skill 3 [Video Lesson]

    3. Skill 3 [Slide Viewer]

    4. Skill 3 [Slide File Download]

    5. Checkpoint B: Data Quality [Action Required]

    1. Recommended Reading & Viewing

    2. Career Planning Sidebar Bonus Resource

    3. Data Sources Reference Sheet

About this course

  • 27 lessons
  • 1 hour of video content

Course Overview

In recent meetings, have you heard clients or colleagues talk about 1st versus 3rd party data, data veracity, behavioral data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

In this market research training course, students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.

Upon course completion, you will be able to: 

  • Identify multiple data source options for specified business needs
  • Choose among many data source options
  • Use the 3 fundamental data fluency skills to plan projects
  • Help colleagues and clients attain data fluency

As a student, you get lots of helpful videos, readings and reference material.

Watch the preview below.

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 10 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.