Take a look inside the course

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Lesson Plan

    2. Behavioral Economics: Foundational Concepts [Lecture]

    3. Behavioral Economics: Foundational Concepts [Slide Viewer]

    4. Behavioral Economics: Foundational Concepts [Slide File Download]

    5. Part 1 Quiz: "The End of Rational Economics"

    1. Lesson Plan

    2. Can BE Lessons Improve Pricing Research? [Lecture]

    3. Can BE Lessons Improve Pricing Research? [Slide Viewer]

    4. Can BE Lessons Improve Pricing Research? [Slide File Download]

    5. Part 2 Quiz: Pricing Research

    1. Lesson Plan

    2. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Lecture]

    3. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide Viewer]

    4. Can BE Lessons Overcome Known Challenges with Self-Reported Data? [Slide File Download]

    5. Part 3 Quiz - Please complete this short quiz after reviewing (or attending) the Part 3 lecture

    1. Lesson Plan

    2. How Does Priming & Framing Apply to Improving Data Quality? [Lecture]

    3. How Does Priming & Framing Apply to Improving Data Quality? [Slide Viewer]

    4. How Does Priming & Framing Apply to Improving Data Quality? [Slide File Download]

    1. Recommended Reading & Viewing

    2. BE Reference Sheet 3 Common Concepts

About this course

  • 25 lessons
  • 4.5 hours of video content

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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