Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Pre-Reading: 10 Commandments of Market Research Client Management

    2. Pre -Class Assignment: 10 Commandments Quiz (Required)

    3. Lesson Plan

    4. Key Definitions + Running Kick-off Meetings [Lecture]

    5. Key Definitions + Running Kick-off Meetings [Slide Viewer]

    6. Key Definitions + Running Kick-off Meetings [Slide File Download]

    7. Quiz 1: Building an Insights Engine

    8. Assignment 1: Managing Clients Means Managing Client Communications [Action Required]

    1. Lesson Plan

    2. Setting & Managing Client Expectations [Lecture]

    3. Setting & Managing Client Expectations [Slide Viewer]

    4. Setting & Managing Client Expectations [Slide File Download]

    5. Planning Your Post-Project Feedback [Job Aid]

    1. Recommended Reading & Viewing

    2. Kickoff Meeting Template and Facilitation Guide

    1. Your Rockstar Status Awaits: Final Assessment

    1. Your candid feedback helps us improve

About this course

  • 19 lessons
  • 4 hours of video content

Meet Your Instructor

Michelle Legros

Independent Research Consultant

With deep insights leadership experience at companies including UnitedHealth Group, U.S. Bank, GfK, and The Toro Company, Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier sides of insights & marketing research. She has built and led insights functions for Fortune 100 companies. In addition, she has mentored countless marketing research, marketing and product development professionals across many industries in the art of insights & research. Michelle has executed hundreds of quantitative and qualitative projects across many methodologies. Some of her favorite experiences include launching customer experience/NPS programs, groundbreaking segmentation initiatives and conducting qualitative projects. When she’s not studying people, Michelle is traveling the globe with her family. They have made it to five continents together—and counting!

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