Here's what the course includes...

Course Overview

So, you want to know how to conduct research interviews? Then this instructor-led class is for you. Instructor Betsy Bernstein teaches you the process of planning and conducting research interviews in this fast-paced class. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges. This course is also filled with downloadable job aids all about planning and conducting IDIs.

Upon course completion, you will be able to: 

  • Construct a plan from start to finish
  • Understand IDI jargon
  • Prepare effectively for interviewing
  • Ask questions in an unbiased way
  • Manage difficult participants
  • Take notes that maximize synthesis

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Course Curriculum

  • 1

    Welcome to Conducting Research Interviews

    • Getting Ready to Rock!

    • Access Your Live Session Here

  • 2

    Planning & Executing Qualitative Research Using IDIs

    • In-depth Interviews: Pre-Reading

    • In-depth Interviews Quiz

    • Lesson Plan

    • Planning & Executing Qualitative Research Using IDIs [Lecture]

    • Planning & Executing Qualitative Research Using IDIs [Slide Viewer]

    • Planning & Executing Qualitative Research Using IDIs [Slide File Download]

    • 12 Tips for IDI Success

    • 12 Tips Conducting Research Interviews [Slide Viewer]

    • 12 Tips for Conducting Research Interviews [Slide File Download]

    • 12 Tips for IDI Success Quiz

    • Required: please answer this question about IDIs

    • Screener Sample

  • 3

    Bonus Resources

    • Checkpoint 1

    • Checkpoint 2

    • Beginner's Guide to Coding Qualitative Data [Downloadable Job Aid]

    • Bonus Resource - Phone Screening Sample

    • Bonus Resources - IDI Tips FAQ

    • Recommended Reading & Viewing

  • 4


    • Your Rockstar Status Awaits: Final Assessment

  • 5

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Betsy Bernstein

President of Bernstein Research Group, Inc.

Betsy Bernstein, the founder of Bernstein Research Group, Inc. is an expert moderator and qualitative researcher who brings a marketing perspective to every project. With the experience of over 6,000 groups across an extensive range of product categories and target audiences, Betsy has shown the ability to anticipate, manage, and leverage the unexpected in every research project. A long-standing leader in her field, Betsy earned her MBA at The Wharton School of the University of Pennsylvania and a BA in Psychology from Goucher College. She began her career in advertising account management at Benton & Bowles (now Publicis) and is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association (AMA).

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

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