Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Session Here

    1. In-depth Interviews: Pre-Reading

    2. In-depth Interviews Quiz

    3. Lesson Plan

    4. Planning & Executing Qualitative Research Using IDIs [Lecture]

    5. Planning & Executing Qualitative Research Using IDIs [Slide Viewer]

    6. Planning & Executing Qualitative Research Using IDIs [Slide File Download]

    7. 12 Tips for IDI Success

    8. 12 Tips Conducting Research Interviews [Slide Viewer]

    9. 12 Tips for Conducting Research Interviews [Slide File Download]

    10. 12 Tips for IDI Success Quiz

    11. Required: please answer this question about IDIs

    12. Screener Sample

    1. Checkpoint 1

    2. Checkpoint 2

    3. Beginner's Guide to Coding Qualitative Data [Downloadable Job Aid]

    4. Bonus Resource - Phone Screening Sample

    5. Bonus Resources - IDI Tips FAQ

    6. Recommended Reading & Viewing

    1. Your Rockstar Status Awaits: Final Assessment

    1. Your candid feedback helps us improve

About this course

  • 22 lessons
  • 2 hours of video content

Meet Your Instructor

Betsy Bernstein

President of Bernstein Research Group, Inc.

Betsy Bernstein, the founder of Bernstein Research Group, Inc. is an expert moderator and qualitative researcher who brings a marketing perspective to every project. With the experience of over 6,000 groups across an extensive range of product categories and target audiences, Betsy has shown the ability to anticipate, manage, and leverage the unexpected in every research project. A long-standing leader in her field, Betsy earned her MBA at The Wharton School of the University of Pennsylvania and a BA in Psychology from Goucher College. She began her career in advertising account management at Benton & Bowles (now Publicis) and is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association (AMA).

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