Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Exclusive Instructor-led Live Events (Zoom)

    1. Module 1 Lesson Plan

    2. Pre-Reading: In-Depth Interviews [Complete before taking Pre-Assignment Quiz]

    3. Pre-Assignment: In-Depth Interviews Quiz [Action Required]

    4. Getting Started with IDIs [Video Lesson]

    5. Getting Started with IDIs [Slide Viewer]

    6. Getting Started with IDIs [Slide File Download]

    7. Checkpoint A: IDI Definitions Quiz [Action Required]

    1. Module 2 Lesson Plan

    2. Optimizing IDI Data Quality [Video Lesson]

    3. Optimizing IDI Data Quality [Slide Viewer]

    4. Optimizing IDI Data Quality [Slide File Download]

    1. Module 3 Lesson Plan

    2. Managing the Process Start to Finish [Video Lesson]

    3. Managing the Process Start to Finish [Slide Viewer]

    4. Managing the Process Start to Finish [Slide File Download]

    5. 12 Steps for Conducting Research Interviews [Downloadable Job Aid]

    6. Quiz A: 12 Tips for IDI Success Quiz [Action Required]

    1. Recommended Reading & Viewing

    2. Coding Qualitative Data [Downloadable Job Aid]

    3. Phone Screening Sample [Downloadable Job Aid]

    4. IDI Tips FAQ [Downloadable Bonus Resource]

    5. Best Practices for International IDIs [Downloadable Job Aid]

    6. Jargon Standalone [Downloadable Reference Material]

    1. Your Rockstar Status Awaits: Final Assessment

About this course

  • 27 lessons
  • 0.5 hours of video content

Course Overview

So you want to know how to conduct research interviews? Then this instructor-led course is for you. In this course, your instructor will teach the process of planning and conducting research interviews in this fast-paced course. Perfect for new researchers who want a real-world introduction and the inside scoop on how to avoid common challenges. 

Upon course completion, you will be able to:

  • Construct a plan from start to finish
  • Understand IDI jargon
  • Prepare effectively for interviewing
  • Ask questions in an unbiased way
  • Manage difficult participants
  • Take notes that maximize synthesis

As a student, you get lots of helpful videos, readings, and reference material.

Watch the preview below.


Meet Your Instructor

Betsy Bernstein

President of Bernstein Research Group, Inc.

Betsy Bernstein, the founder of Bernstein Research Group, Inc. is an expert moderator and qualitative researcher who brings a marketing perspective to every project. With the experience of over 6,000 groups across an extensive range of product categories and target audiences, Betsy has shown the ability to anticipate, manage, and leverage the unexpected in every research project. A long-standing leader in her field, Betsy earned her MBA at The Wharton School of the University of Pennsylvania and a BA in Psychology from Goucher College. She began her career in advertising account management at Benton & Bowles (now Publicis) and is a member of the Qualitative Research Consultants Association (QRCA) and the American Marketing Association (AMA).

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now