Here's what the course includes...

Course Overview

In recent meetings, have you heard clients or colleagues talk about 1st versus 3rd party data, data veracity, behavioral data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

Students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.

Upon course completion, you will be able to: 

  • Be a smart data consumer
  • Choose among many data source options
  • Use the 3 fundamental data fluency skills
  • Help colleagues and clients attain data fluency

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Start With Great Goals

    • Lesson Plan

    • Start With Great Goals [Lecture]

    • Start With Great Goals [Slide File Download]

    • Rockstar Practice

  • 3

    How Many Data Sources Can You Name?

    • Lesson Plan

    • How Many Data Sources Can You Name? [Lecture]

    • How Many Data Sources Can You Name? [Slide Viewer]

    • How Many Data Sources Can You Name? [Slide File Download]

    • Rockstar Practice [Required]

  • 4

    Assessing the Reliability of Data from Various Sources

    • Lesson Plan

    • Assessing the Reliability of Data from Various Sources [Lecture]

    • Assessing the Reliability of Data from Various Sources [Slide File Download]

  • 5

    Bonus Resources

    • Recommended Reading & Viewing

    • Data Sources Reference Sheet

  • 6

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.

Join Now