Here's what the course includes...

Course Overview

In recent meetings, have you heard clients or colleagues talk about 1st versus 3rd party data, data veracity, behavioral data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? Today, the data-fluent researcher can choose from many types of data— including “big” and “small," quantitative and qualitative, primary and secondary, financial and behavioral, and more. Know your options, and how to assess their reliability and suitability for different decision-making needs.

Students will learn about framing goals and needs, selecting data types and sources, selecting data analysis methods, and assessing data reliability.

Upon course completion, you will be able to: 

  • Make current, informed methodology recommendations
  • Choose among many data source options
  • Use the 3 fundamental data fluency skills
  • Help colleagues and clients attain data fluency

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

  • 1


    • Getting Ready to Rock!

    • Access Your Live Sessions Here

    • Pre-reading: Preparing for Class

  • 2

    Start With Great Goals

    • Lesson Plan

    • Start With Great Goals [Lecture]

    • Start With Great Goals [Slide Viewer]

    • Start With Great Goals [Slide File Download]

  • 3

    How Many Data Sources Can You Name?

    • Lesson Plan

    • How Many Data Sources Can You Name? [Lecture]

    • How Many Data Sources Can You Name? [Slide Viewer]

    • How Many Data Sources Can You Name? [Slide File Download]

    • Rockstar Practice [Required]: You are now the Marketing VP at Superplush Toys

  • 4

    Assessing the Reliability of Data from Various Sources

    • Lesson Plan

    • Assessing the Reliability of Data from Various Sources [Lecture]

    • Assessing the Reliability of Data from Various Sources [Slide File Download]

    • Assessing the Reliability of Data from Various Sources [Slide Viewer]

  • 5

    Bonus Resources

    • Recommended Reading & Viewing

    • Data Sources Reference Sheet

  • 6


    • Your Rockstar Status Awaits: Final Assessment

  • 7

    Our Short Feedback Survey

    • Your candid feedback helps us improve

Meet Your Instructor

Cindy Casper

Founder of Casper Insights

Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design, and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods, and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights. Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights, and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University. Notable Roles & Achievements Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence Managing Director, Knowledge & Insights, Arizona State University Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores, and OfficeMax

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Sample?

    Yes. We offer free previews of 5 courses. Just select the course—or courses—of interest. Be sure to watch a lecture, read a case study or even try a sample quiz.

  • Can I get a group discount?

    Teams of 5 or more students are offered team pricing. For more information, please see our Team Pricing page.

Ready to Rock?

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