As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    3. Pre-reading: Preparing for Class

    1. Lesson Plan

    2. Start With Great Goals [Lecture]

    3. Start With Great Goals [Slide Viewer]

    4. Start With Great Goals [Slide File Download]

    1. Lesson Plan

    2. How Many Data Sources Can You Name? [Lecture]

    3. How Many Data Sources Can You Name? [Slide Viewer]

    4. How Many Data Sources Can You Name? [Slide File Download]

    5. Rockstar Practice [Required]: You are now the Marketing VP at Superplush Toys

    1. Lesson Plan

    2. Assessing the Reliability of Data from Various Sources [Lecture]

    3. Assessing the Reliability of Data from Various Sources [Slide Viewer]

    4. Assessing the Reliability of Data from Various Sources [Slide File Download]

    1. Recommended Reading & Viewing

    2. Data Sources Reference Sheet

    1. Your Rockstar Status Awaits: Final Assessment

About this course

  • 20 lessons
  • 2.5 hours of video content

Meet Your Instructor

Cindy Casper

Founder of Casper Insights

Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design, and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods, and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights. Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights, and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University. Notable Roles & Achievements Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence Managing Director, Knowledge & Insights, Arizona State University Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores, and OfficeMax

Ready to Rock?

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