As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

    1. Getting Ready to Rock!

    2. Access Your Live Session Here

    1. Pre-Lecture Materials

    2. Lesson Plan

    3. Ethnography for Customer Insights: An Introduction [Lecture]

    4. Ethnography for Customer Insights: An Introduction [Slide Viewer]

    5. Ethnography for Customer Insights: An Introduction [Slide File Download]

    6. 6 Steps to Successful Mobile Ethnography Projects [Downloadable Job Aid]

    1. Recommended Reading & Viewing

    1. Your Rockstar Status Awaits: Final Assessment

    1. Your candid feedback helps us improve

About this course

  • 11 lessons
  • 1.5 hours of video content

Meet Your Instructor

Ronda Slaven

Market & Consumer Insights Professional and Educator

Ronda Slaven is a Market Research & Consumer Insights professional with over 20 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods and retail. ​ Ronda is currently the Market Insights Leader at Synchrony Financial where she manages a team focused on business, consumer and competitor insights as well as macro-trends. In 2014, Ronda aided Synchrony Financial through its' separation from General Electric; helping guide the build of a new brand position in the market through research and insights. ​ Prior to Synchrony, Ronda held various research leadership roles at Heinz North America, Alliance Data Systems, and spent 5 years on the supplier side managing a focus group facility in Columbus, OH. ​ In addition to her research expertise, Ronda considers herself a strong consumer advocate, always looking for opportunities to bring the voice of the customer to the forefront of business. Recently, Ronda has enjoyed spending time mentoring and educating college students in a variety of areas related to market research and consumer insights. ​ Ronda lives in Beavercreek, OH with her husband and two daughters. ​

Ready to Rock?

Get access to this course and 25+ market research courses with a Backstage Pass membership.