Ethnographic Research for Customer Insights
Instructor Ronda will teach important concepts that will help you decide when to use ethnography, how to plan a project, and how to avoid some common errors.
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Pre-Lecture Materials
Lesson Plan
Ethnography for Customer Insights: An Introduction [Lecture]
Ethnography for Customer Insights: An Introduction [Slide Viewer]
Ethnography for Customer Insights: An Introduction [Slide File Download]
6 Steps to Successful Mobile Ethnography Projects [Downloadable Job Aid]
Recommended Reading & Viewing
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