Here's what the course includes...

Course Overview

Learn how to manage a focus group project, even if you have never done so before. In this 4--part class, Instructor Jeff Walkowski guides students through the process of planning and managing a focus group project step-by-step. In Part 1, students learn about specifying objectives and documenting a plan (which sets you up for an efficient screener and discussion guide development process). In Part 2, we cover facility selection, online focus group platforms, screening, and managing the recruitment process. Part 3 prepares students for working with a moderator, discussion guide basics, and coordinating with facilities. And finally, in Part 4, students explore project conclusion best practices and reporting options.

This class only covers reporting options briefly. For a more in-depth class on reporting, see Writing Qualitative Research Reports.

Upon course completion, you will be able to: 

  • Plan the focus group project from start-to-finish
  • Choose & manage focus group facilities
  • Maximize your moderator’s effectiveness
  • Troubleshoot common problems including those that occur during the focus groups

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Course Curriculum

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives

    • Lesson Plan

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Lecture]

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide Viewer]

    • Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide File Download]

    • Rockstar Practice [Action Required]

    • Workbook with Examples

  • 3

    All About Moderator Guides (Plus Projective Techniques)

    • Lesson Plan

    • All About Moderator Guides (Plus Projective Techniques) [Lecture]

    • All About Moderator Guides (Plus Projective Techniques) [Slide Viewer]

    • All About Moderator Guides (Plus Projective Techniques) [Slide File Download]

    • Rockstar Practice [Action Required]

  • 4

    Managing Participants, Choosing Facilities, Managing Observers

    • Lesson Plan

    • Managing Participants, Choosing Facilities, Managing Observers [Lecture]

    • Managing Participants, Choosing Facilities, Managing Observers [Slide Viewer]

    • Managing Participants, Choosing Facilities, Managing Observers [Slide File Download]

    • Rockstar Practice

  • 5

    Managing Moderators, Facilitating Debriefs, Preparing for Reporting

    • Lesson Plan

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Lecture]

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide Viewer]

    • Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Jeff Walkowski

Principal of QualCore.com Inc.

Jeff Walkowski is the principal of QualCore.com Inc., a consulting firm providing traditional and online qualitative research services to a wide range of industries. He was schooled as a quantitative specialist and entered the industry in the 1980s as a statistician. He later discovered his talents as a moderator and evolved into a qualitative specialist by the mid-1990s. He is one of the pioneers in the use of online qualitative research platforms. Jeff is a RIVA Trainer. He is also the co-founder of the Online Moderator Training Institute, helping in-person moderators adapt their skills to the online environment. More recently, he authored the University of Georgia’s online course on qualitative market research.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Teams of 3 or more students are offered Team Pricing. Please see our Team Pricing page.

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