Take a look inside the course

Course Curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Pre-Assignment: How Do Focus Groups Work?

    2. Lesson Plan

    3. Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Lecture]

    4. Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide Viewer]

    5. Focus Group Basics: Applications, Objectives, Screening, Recruiting, Incentives [Slide File Download]

    6. Rockstar Practice [Action Required]

    1. Lesson Plan

    2. All About Moderator Guides (Plus Projective Techniques) [Lecture]

    3. All About Moderator Guides (Plus Projective Techniques) [Slide Viewer]

    4. Checkpoint 2: Discussion Guide Critique

    5. All About Moderator Guides (Plus Projective Techniques) [Slide File Download]

    6. Rockstar Practice [Action Required]

    1. Lesson Plan

    2. Managing Participants, Choosing Facilities, Managing Observers [Lecture]

    3. Managing Participants, Choosing Facilities, Managing Observers [Slide Viewer]

    4. Managing Participants, Choosing Facilities, Managing Observers [Slide File Download]

    5. Rockstar Practice [Action Required]

    1. Lesson Plan

    2. Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Lecture]

    3. Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide Viewer]

    4. Managing Moderators, Facilitating Debriefs, Preparing for Reporting [Slide File Download]

    1. Coding Qualitative Data [Downloadable Job Aid]

    2. Recommended Reading & Viewing

    3. Bonus Examples and Tools

About this course

  • 29 lessons
  • 5 hours of video content

Meet Your Instructor

Ronda Slaven

Market & Consumer Insights Professional and Educator

Ronda Slaven is a Market Research & Consumer Insights professional with over 20 years of experience leading strategic research initiatives across a variety of industries such as financial service, consumer packaged goods and retail. ​ Ronda is currently the Market Insights Leader at Synchrony Financial where she manages a team focused on business, consumer and competitor insights as well as macro-trends. In 2014, Ronda aided Synchrony Financial through its' separation from General Electric; helping guide the build of a new brand position in the market through research and insights. ​ Prior to Synchrony, Ronda held various research leadership roles at Heinz North America, Alliance Data Systems, and spent 5 years on the supplier side managing a focus group facility in Columbus, OH. ​ In addition to her research expertise, Ronda considers herself a strong consumer advocate, always looking for opportunities to bring the voice of the customer to the forefront of business. Recently, Ronda has enjoyed spending time mentoring and educating college students in a variety of areas related to market research and consumer insights. ​ Ronda lives in Beavercreek, OH with her husband and two daughters. ​

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