As a student, you get lots of helpful videos, readings and reference material.

Course curriculum

    1. Getting Ready to Rock!

    2. Access Your Live Session Here

    1. Lesson Plan

    2. Definitions, Planning Considerations & Common Challenges [Lecture]

    3. Definitions, Planning Considerations & Common Challenges [Slide Viewer]

    4. Definitions, Planning Considerations & Common Challenges [Slide File Download]

    5. Quiz: Definitions Review

    1. Recommended Reading & Viewing

    1. Should we measure brand "warmth"?

    1. Your Rockstar Status Awaits: Final Assessment

    1. Your candid feedback helps us improve

About this course

  • 11 lessons
  • 2 hours of video content

Meet Your Instructor

Kathryn Korostoff

President, Lead Instructor Research Rockstar Training and Staffing

Kathryn Korostoff is President and Lead Instructor at Research Rockstar Training & Staffing. With a team of 9 expert instructors and 100+ fully vetted consultants, Kathryn works to advance market research and insights excellence. She wants everyone to be a Research Rockstar! She is a hands-on market researcher and has personally conducted over 600 primary research projects. A frequent speaker at market research events and former professor, Kathryn is also a past President of the Insights Association New England Chapter, and a former national board member. She can be reached at [email protected]. And be sure to check out her video podcast on market research methodology and career trends (see Conversations for Research Rockstars on the Research Rockstar YouTube channel).

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