What you’ll learn in this course

Capture your audience’s attention. Help them retain key findings. And let your research rock.

Infographics are a powerful way to deliver market research highlights. As part of a comprehensive deliverables strategy, they can play a crucial role in getting and keeping your audience’s attention.

In this class, Instructor Kathryn Korostoff teaches basic infographic design principles and different layout options. Students will see, and use, infographic design software. In an ideal world, market researchers would hire graphic artists to design infographics. Alas, in many cases, that is simply not an option. But with a little training and access to the right tools, market researchers can create compelling, client-ready infographics. 

Upon course completion, you will be able to: 

  • Identify a variety of infographic formats 
  • Choose data visualization elements 
  • Critique infographic designs 
  • Create infographics using a 6-step process
  • Work efficiently with designers 

As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

  • 1

    Welcome

    • Getting Ready to Rock!

    • Access Your Live Sessions Here

  • 2

    Infographic types and success criteria

    • Lesson Plan

    • Infographic Types and Success Criteria [Lecture]

    • Infographic Types and Success Criteria [Slide Viewer]

    • Infographic Types and Success Criteria [Slide Download]

    • Planning for a Successful Infographic [Required]

    • Example Infographic #1

    • Example Infographic #2

  • 3

    Create, Design, Publish and much more.

    • Lesson Plan

    • Create, Design Publish and much more [Lecture]

    • Create, Design Publish and much more [Slide Viewer]

    • Create, Design Publish and much more [Slide File Download]

    • Creating a Successful Infographic Assignment [Action Required]

  • 4

    Credibility, Engagement, and Usefulness

    • Lesson Plan

    • Credibility, Engagement, and Usefulness [Lecture]

    • Credibility, Engagement, and Usefulness [Slide Viewer]

    • Credibility, Engagement, and Usefulness [Slide File Download]

    • Refinement Assignment [Action Required]

  • 5

    Create an infographics checklist and much more!

    • Lesson Plan

    • Create an infographics checklist and much more! [Lecture]

    • Create an infographics checklist and much more! [Slide Viewer]

    • Create an infographics checklist and much more! [Slide File Download]

  • 6

    Bonus Resources

    • Recommended Reading & Viewing

    • Example Infographic #1

    • Example Infographic #2

  • 7

    Assessment

    • Your Rockstar Status Awaits: Final Assessment

Meet Your Instructor

Kathryn Korostoff

Lead Instructor, Research Rockstar Founder

Kathryn Korostoff is president and lead instructor at Research Rockstar, the leading independent provider of market research training and staffing services. With a team of 10 instructors and 100+ vetted US-based consultants, Kathryn works to advance market research and insights excellence so that all market researchers can be research rockstars. She has personally directed more than 600 primary research projects in her 25-year career, and has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, Insights Association (AI), and Quirk’s events. Kathryn is also a professor at Boston University, where she teaches graduate students how to communicate quantitative data.

Frequently Asked Questions

We are committed to advancing the work, and careers, of Market Research & Insights Professionals

  • What is 'hybrid eLearning'?

    Many Research Rocksktar students enjoy the schedule flexibility of our on-demand training format. That's great! But for those seeking an interactive experience with real-time instructor demonstrations and support, nothing beats our real-time sessions! All Research Rockstar courses are offered twice a year in real-time. And 24/7 in the on-demand format.

  • Why memberships?

    Most of our students are working professionals with busy schedules. Sometimes they intend to complete training more quickly than the reality of looming project deadlines allow. With a membership, students have access to all of their classes. No time-outs!

  • Can I get a Free Trial?

    Yes! You can try us out with a 14-day Free Trial.

  • Can I get a group discount?

    Yes. If you have a team of five or more people, please contact [email protected] to ask about volume discounts. We also offer private training for groups either in the virtual classroom or at your location.

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