As a student, you get lots of helpful videos, readings and reference material.

Take a look inside the course

    1. Getting Ready to Rock!

    2. Access Your Live Sessions Here

    1. Lesson Plan

    2. Pre-Reading: What is Market Research? [Downloadable Job Aid]

    3. Comparing Qualitative & Quantitative Research Methods [Reference Sheet]

    4. Part A: Key Definitions and Concepts [Lecture]

    5. Part B: Key Definitions and Concepts [Lecture]

    6. Key Definitions and Concepts [Slide Viewer]

    7. Key Definitions and Concepts [Slide File Download]

    8. Assignment 1: Quiz [Action Required]

    1. Lesson Plan

    2. Part A: Methodologies, Objectives and Considerations [Lecture]

    3. Part B: Methodologies, Objectives and Considerations [Lecture]

    4. Methodologies, Objectives and Considerations [Slide Viewer]

    5. Methodologies, Objectives and Considerations [Slide File Download]

    6. Project Management Plan Example [Downloadable Job Aid]

    7. Project Schedule Example [Downloadable Job Aid]

    8. Common Primary Market Research Methods Reference [Read before completing Case Study]

    9. Assignment 2: Case Study [Action Required]

    1. Lesson Plan

    2. Specifying Market Research Objectives [Downloadable Job Aid]

    3. Part A: Qualitative and Quantitative Project Parameters [Lecture]

    4. Part B: Qualitative and Quantitative Project Parameters [Lecture]

    5. Qualitative and Quantitative Project Parameters [Slide Viewer]

    6. Qualitative and Quantitative Project Parameters [Slide File Download]

    7. Data Analysis Plan Example [Downloadable Job Aid]

    8. Sampling Plan Example [Downloadable Job Aid]

    9. Assignment 3: Quiz on Managing Clients [Action Required]

    1. Lesson Plan

    2. Pre-Reading: Common Quantitative Research Deliverables

    3. Part A: Packaging Results, Challenges and Myths [Lecture]

    4. Part B: Packaging Results, Challenges and Myths [Lecture]

    5. Packaging Results, Challenges and Myths [Slide Viewer]

    6. Packaging Results, Challenges and Myths [Slide File Download]

    7. Sample Written Report for Focus Group Research

    1. Recommended Reading & Viewing

    2. The Data Fluent Executive

About this course

  • 39 lessons
  • 4.5 hours of video content

Meet Your Instructor

Michelle Legros

Independent Research Consultant

With deep insights leadership experience at companies including UnitedHealth Group, U.S. Bank, GfK, and The Toro Company, Michelle is an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier sides of insights & marketing research. She has built and led insights functions for Fortune 100 companies. In addition, she has mentored countless marketing research, marketing and product development professionals across many industries in the art of insights & research. Michelle has executed hundreds of quantitative and qualitative projects across many methodologies. Some of her favorite experiences include launching customer experience/NPS programs, groundbreaking segmentation initiatives and conducting qualitative projects. When she’s not studying people, Michelle is traveling the globe with her family. They have made it to five continents together—and counting!

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