Market Research 101 All Access
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
Getting Ready to Rock!
Exclusive Instructor-led Live Events (Zoom)
Module 1 Lesson Plan
Pre-Reading: Market Research Definitions
Definitions and Concepts [Video Lesson]
Definitions and Concepts [Slide Viewer]
Definitions and Concepts [Slide File Download]
Comparing Qualitative & Quantitative Research Methods [Reference Sheet]
Teams and Suppliers [Downloadable Job Aid]
Checkpoint A: What is Market Research? [Action Required]
Module 2 Lesson Plan
Preparing for Methodology Recommendations [Video Lesson]
Preparing for Methodology Recommendations [Slide Viewer]
Preparing for Methodology Recommendations [Slide File Download]
Successful Projects [Downloadable Job Aid]
Specifying Market Research Objectives [Downloadable Job Aid]
Population Considerations [Downloadable Job Aid]
Choosing the Right Methodology [Downloadable Job Aid]
Project Schedule Sample [Downloadable Job Aid]
Project Management Plan Sample [Downloadable Job Aid]
Mixed-Mode Data Collection in Survey Research [Downloadable Job Aid]
Common Primary Market Research Methods Reference [Read before completing Case Study]
Checkpoint B: Case Study Review [Action Required]
Module 3 Lesson Plan
Planning Qualitative Projects [Video Lesson]
Planning Qualitative Projects [Slide Viewer]
Planning Qualitative Projects [Slide File Download]
Sample Data Analysis Plan [Downloadable Job Aid]
Sampling Plan: Example B [Downloadable Job Aid]
Qualitative Research Specifications: Mode & Quantity [Downloadable Job Aid]
Checkpoint C: Online or In-Person Focus Groups [Action Required]
Module 4 Lesson Plan
Pre-Reading: Common Quant Deliverables
Planning Quantitative Projects [Video Lesson]
Planning Quantitative Projects [Slide Viewer]
Planning Quantitative Projects [Slide File Download]
Module 5 Lesson Plan
Ensuring Market Research Success [Video Lesson]
Ensuring Market Research Success [Slide Viewer]
Ensuring Market Research Success [Slide File Download]
Packaging Research Results: Deliverables [Downloadable Job Aid]
Checkpoint D: Common Myths [Action Required]
New to market research? Or seeking to establish a common set of foundational knowledge across a team?
Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics. Whether your interests are in quantitative research, qualitative research, or both, you will complete this class ready to confidently make informed market research decisions.
This market research training program includes:
Upon course completion, you will be able to:
Watch the preview below.