Market Research 101
New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market Research 101 is a fun, fast-paced way to get the basics.
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Lesson Plan
Pre-Reading: What is Market Research? [Downloadable Job Aid]
Comparing Qualitative & Quantitative Research Methods [Reference Sheet]
Part A: Key Definitions and Concepts [Lecture]
Part B: Key Definitions and Concepts [Lecture]
Key Definitions and Concepts [Slide Viewer]
Key Definitions and Concepts [Slide File Download]
Assignment 1: Quiz [Action Required]
Lesson Plan
Part A: Methodologies, Objectives and Considerations [Lecture]
Part B: Methodologies, Objectives and Considerations [Lecture]
Methodologies, Objectives and Considerations [Slide Viewer]
Methodologies, Objectives and Considerations [Slide File Download]
Project Management Plan Example [Downloadable Job Aid]
Project Schedule Example [Downloadable Job Aid]
Common Primary Market Research Methods Reference [Read before completing Case Study]
Assignment 2: Case Study [Action Required]
Lesson Plan
Specifying Market Research Objectives [Downloadable Job Aid]
Part A: Qualitative and Quantitative Project Parameters [Lecture]
Part B: Qualitative and Quantitative Project Parameters [Lecture]
Qualitative and Quantitative Project Parameters [Slide Viewer]
Qualitative and Quantitative Project Parameters [Slide File Download]
Data Analysis Plan Example [Downloadable Job Aid]
Sampling Plan Example [Downloadable Job Aid]
Assignment 3: Quiz on Managing Clients [Action Required]
Lesson Plan
Pre-Reading: Common Quantitative Research Deliverables
Part A: Packaging Results, Challenges and Myths [Lecture]
Part B: Packaging Results, Challenges and Myths [Lecture]
Packaging Results, Challenges and Myths [Slide Viewer]
Packaging Results, Challenges and Myths [Slide File Download]
Sample Written Report for Focus Group Research
Recommended Reading & Viewing
The Data Fluent Executive